blinkx Signs Global Distribution Partnership with MIVA and Launches Smart Ads Platform
SAN FRANCISCO, CA - October 5, 2005 - blinkx, the smartest thing on your computer and on the Web and MIVA, Inc., (NASDAQ: MIVA), the leading independent Performance Marketing Network, today announced a global agreement which will allow blinkx to deliver contextually targeted advertising to users, via the new blinkx Smart Ads Platform. Under the terms of the deal, blinkx users will be able to link straight to geo-targeted, content-related paid-listings provided by MIVA. The blinkx toolbar and blinkx’s video search engine, www.blinkx.tv have millions of users and the new Smart Ads Platform will allow blinkx to deliver targeted paid-listings from MIVA’s extensive network to that audience.
Traditional keyword advertising requires a search in order to generate a relevant ad. The Smart Ads Platform is unique because it understands the context of a user’s current desktop activity, and leverages that understanding to automatically link users to a relevant ad. This higher level of precision will benefit blinkx users and MIVA advertisers alike, delivering more targeted revenue opportunities to advertisers and a more customized experience for users.
“The partnership with blinkx extends MIVA’s reach into the growing desktop search space on a global level, which enables us to introduce our advertisers to a greater variety of Internet users,” said Seb Bishop, Chief Marketing Office of MIVA. “blinkx’s unique method of retrieving information from different sources is a perfect fit with MIVA’s philosophy of allowing our advertisers to reach the right people at the right time, regardless of what they are doing on their computer.”
Suranga Chandratillake, CTO and Founder, blinkx said: “We’re pleased to launch our new Smart Ads Platform in conjunction with MIVA; the alliance provides a strong foundation upon which to launch our revenue strategy. MIVA’s strength lies in their ability to connect buyers and sellers at the right time; their creative approach, combined with blinkx’s unique technology, will provide a direct and, above all, highly relevant link between advertisers and users. blinkx is already re-defining search, we believe this partnership with the leading independent Performance Marketing Network, will allow us to re-define the economics of search.”
Notes to Editors
MIVA is written in upper case.
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About MIVA®, Inc.
MIVA is the leading independent Performance Marketing Network, dedicated exclusively to helping businesses grow. MIVA connects millions of buyers with sellers at exactly the right place and time. MIVA delivers qualified leads to advertisers, helps maximise revenue for partners, facilitates commerce for online merchants and provides relevant information to customers. The Company has relationships with more than 100,000 customers, spanning North America, Europe and Asia.
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blinkx, the smartest thing on your computer and on the Web, is changing the way that people think about search. Only blinkx can harness the desktop, Web and TV - unifying content with a one stop search tool. Available to users on the Web at www.blinkx.com and www.blinkx.tv, as well as free to download, blinkx automatically and intelligently links to content anywhere and in any format, on the Web, on the desktop and even on TV. blinkx’s conceptual toolbar means users are no longer limited to keyword search; instead, blinkx assesses all the information that the user is actively viewing, and automatically recommends and retrieves relevant content, from local, Web and TV searches, based on context. In addition, www.blinkx.tv makes thousands of hours of TV content fully searchable and available on demand for the first time. blinkx is a privately-held company based in San Francisco and London. More information is available at www.blinkx.com.
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as “plan,” “intend,” “believe” or “expect” or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Key risks are described MIVA’s reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K/A for fiscal 2004, and the most recently filed quarterly report on Form 10-Q. MIVA undertakes no obligation to update the information contained herein.