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Listening to every word: blinkx links up with Virgin Radio and audioVille

SAN FRANCISCO, CALIF. - OCTOBER 17, 2005 - blinkx, the smartest thing on your computer and on the Web today announced it has dramatically increased its media bank by signing partnerships with Virgin Radio, the UK’s most innovative radio station, and audioVille.co.uk, the newly launched independent audio hub. Broadening blinkx’s content base, which already comprises hundreds of thousands of hours of video content, one of the largest archives on the net, today’s announcement adds popular radio titles from some of the most respected independent and commercial broadcasters in Europe. Listeners will be able to search, link and tune in to over 5000 digital broadcasts through www.blinkx.tv.

As well as giving users access to the very latest shows from the cutting edge of popular culture, such as Virgin Radio’s celebrated Pete and Geoff Breakfast Show and The Tim Lovejoy Show, today’s announcement adds more than 5000 MP3 files from audioVille.co.uk on a wide range of topics ranging from comedy such as Fawlty Towers and Little Britain to classic audio literature including Shakespeare and Dickens to blinkx’s index. Famous voices from Virgin Radio to giants of the twentieth century, whose words make up the audioVille community, will be fully searchable through www.blinkx.tv as blinkx adds hundreds of thousands of hours of spoken word. For example, music lovers will be able to download in the morning and find out which band is Pete and Geoff’s record of the week in the afternoon, evening or late into the night, while students of twentieth century history will be able to search audioVille’s extensive archive for famous phrases uttered by modern day masters such as Winston Churchill, John F. Kennedy and Martin Luther King and hear the very words which defined key moments in modern history. Whether it’s well known voices from the airwaves today, defining the movers and shakers in today’s popular culture, or words of wisdom from great figures in history, blinkx’s unique technology, which indexes literally every single word, links users straight to the words they want to hear.

James Cridland, Head of Strategic Development, New Media at Virgin Radio said, “The success of our listen again feature and podcasts proves that there is a growing demand to make our shows available online. Adding blinkx’s service to make the content fully searchable will engage our listeners further and makes us the first mainstream radio station in the UK to provide this unique service.”

“Gaining rapid access to multimedia content is increasingly important for today’s web users and while hundreds of thousands of video content is readily available, until now, audio content has been less easy to find. Today’s partnerships change that as we add content from both Virgin Radio and audioVille to www.blinkx.tv and further blinkx’s lead in video and audio searching. We’re delighted to be able to announce partnerships with both Virgin Radio and audioVille, bringing together both classic and cutting edge broadcasting and making it instantly searchable for our users,” said Suranga Chandratillake, CTO and Founder, blinkx. “blinkx’s unique auto transcription technology allows users to search entire audio and video files, including MP3s just as easily as text, allowing users to enjoy split second precision on their audio and video searches.”

“audioVille seeks to foster a virtual ‘Sound Neighbourhood’ by bringing together thousands of quality audio files on the net. The spoken word remains one of the most powerful mediums for communication with the power to entertain, to educate, inform and move listeners - working with blinkx enables us to spread the word of audioVille even further. As blinkx listens to literally every word that’s said, our users will be able to not just browse programme titles to find content that interests them, but actually find the precise moments that speak directly to their interests,” said Oliver Rowe, co-founder of audioVille.

About blinkx

blinkx, the smartest thing on your computer and on the Web, is changing the way that people think about search. Only blinkx can harness the desktop, Web and TV - unifying content with a one stop search tool. Available to users on the Web at www.blinkx.com and www.blinkx.tv, as well as free to download, blinkx automatically and intelligently links to content anywhere and in any format, on the Web, on the desktop and even on TV. blinkx’s conceptual toolbar means users are no longer limited to keyword search; instead, blinkx assesses all the information that the user is actively viewing, and automatically recommends and retrieves relevant content, from local, Web and TV searches, based on context. In addition, www.blinkx.tv makes thousands of hours of TV content fully searchable and available on demand for the first time. blinkx is a privately-held company based in San Francisco and London. More information is available at www.blinkx.com.