blinkx and Times Online launch Times Smart Search bringing users the best of The Times and The Sunday online in real-time
SAN FRANCISCO, CALIF. - DECEMBER 1, 2005 - In an alliance that will change the way hundreds of thousands of readers receive the news everyday, blinkx, the smartest thing on your computer and on the Web, today launched its first co-branded toolbar, Times Online Smart Search, in partnership with Times Online, the website of The Times and The Sunday Times, two of Britain’s most well respected newspapers. Bringing the desktop, the Web and news from Times Online together into one place, the Times Online Smart Search toolbar will give Times Online readers a holistic view of their personal digital world and Times and Sunday Times reports from around the globe.
Users will be able to download the customized Times Online toolbar from www.timesonline.co.uk and take control of their desktop with blinkx’s unique desktop search capabilities, as well as receiving content from the Times via an upgraded version of the standard blinkx News channel.
“We are pleased to offer this service to our readers,” said Peter Bale, Online Editorial Director of Times Online. “Search is a crucial part of the web and the blinkx desktop search is industry-leading technology. Times Online Smart Search will give our readers a trusted source on their computers to access Times Online, search other news sites and in its advanced form, search the Net and their own PCs. We are initially offering the blinkx-powered Times Online Smart Search on a beta basis and hope our readers will join with us in this exciting new service.”
Contextual News: your daily paper, delivered at the right time
Users who download the toolbar, Times Online Smart Search from www.timesonline.co.uk, will be able to receive Contextual News, news which relates specifically to content a user is viewing on their screen. Contextual News enables users to benefit from truly personalized news delivery by automatically linking users to news stories which relates to the information they are interacting with on their desktop. As blinkx uniquely understands the context of information, Times Smart Search will deliver the best of The Times Online and The Sunday Times in real-time, as it relates to each individual user. For example, a reader browsing web sites about the current football season will be automatically linked to breaking news reports featuring football heroes such as Wayne Rooney, Frank Lampard and Steven Gerrard as well as the latest match reports. Contextual News sets a new precedent in the way users receive the news, allowing users to become their own editors and control their own personal news agenda.
Smart Folders: a smarter start to your day
blinkx and Times Online will also introduce customized Smart Folders - intelligent folders which automatically update themselves with content based on the focus of the folder as soon as it becomes available - on a range of popular topics including today’s headlines, world news and sports coverage, available for immediate download from www.timesonline.co.uk. Users will be able to receive continual updates on the latest news, sports and lifestyle content from Times Online by downloading these customized Smart Folders. For example, users who download the dedicated Smart Folder for “Today’s Headlines” will automatically receive links to the top stories each day from Times Online.
Suranga Chandratillake, blinkx CTO and Founder said, “Given the sheer amount of content on the web, busy readers need all the help they can get to make sure they stay up to date with things that matter to them and that they get information from trusted, quality sources. While web-based newspaper sites and RSS have helped us all stay more connected throughout the day, they still depend on users explicitly and proactively expressing their interests. blinkx’s technology understands what you’re interested in literally every second of the day and we can use that to make sure you know what you need to know - even if you didn’t know you had to know it! By its very nature, news falls into this category - news is only news as it’s happening and so other systems, such as RSS which require users to subscribe to specific feeds which interest them, cannot automatically link readers to new breaking stories unless the subject matches their predefined interests. Just as important as speed and relevance, however, is quality, which is why we’re extremely proud to be working with Times Online. The Times is one of the world’s oldest and most respected sources of news and the Times Online has a long history of innovation on the web; from our point of view a truly fantastic combination.”
blinkx, the smartest thing on your computer and on the Web, is changing the way that people think about search. Only blinkx can harness the desktop, Web and TV - unifying content with a one stop search tool. Available to users on the Web at www.blinkx.com and www.blinkx.tv, as well as free to download, blinkx automatically and intelligently links to content anywhere and in any format, on the Web, on the desktop and even on TV. blinkx’s conceptual toolbar means users are no longer limited to keyword search; instead, blinkx assesses all the information that the user is actively viewing, and automatically recommends and retrieves relevant content, from local, Web and TV searches, based on context. In addition, www.blinkx.tv makes thousands of hours of TV content fully searchable and available on demand for the first time. blinkx is a privately-held company based in San Francisco and London. More information is available at www.blinkx.com.