blinkx Partners with Zango, Adding Hours of Free Entertainment Content to www.blinkx.tv
San Francisco, Calif. - April 18, 2006 - blinkx, the smartest thing on your computer and the Web, today announced a partnership agreement with online entertainment provider Zango. The agreement will make free premium online content from Zango.com, including games, videos, and downloads, fully searchable via the blinkx.tv video search service.
blinkx is the only search technology optimized for rich media, and has the ability to index and understand rich media content on the web. The blinkx video search engine uses advanced voice recognition technology to automatically index and transcribe video and audio on the Web, making it searchable right down to the individual spoken words. With the addition of Zango’s unique content, users of www.blinkx.tv will be able to find and view relevant entertainment online with more precision than ever before.
“blinkx’s technology is an effective solution to search multimedia content on the Web and we look forward to introducing Zango’s vast content catalog to new users through www.blinkx.tv,” said York Baur, Zango Executive Vice President of Business Development.
“People are spending more time online, frequently for entertainment. We are excited to add content from Zango to our list of top content providers on blinkx.tv,” said Suranga Chandratillake, founder and CTO, blinkx.
blinkx, the smartest thing on your computer and on the Web, is changing the way that people think about search. Only blinkx can harness the desktop, Web and TV - unifying content with a one stop search tool. Available to users on the Web at www.blinkx.com and www.blinkx.tv as well as free to download, blinkx automatically and intelligently links to content anywhere and in any format, on the Web, on the desktop and even on TV. blinkx’s conceptual toolbar means users are no longer limited to keyword search; instead, blinkx assesses all the information that the user is actively viewing, and automatically recommends and retrieves relevant content, from local, Web and TV searches, based on context. In addition, www.blinkx.tv makes thousands of hours of TV content fully searchable and available on demand for the first time. blinkx is a privately-held company based in San Francisco and London. More information is available at www.blinkx.com.
Zango fuels the creation of the online Content Economy by providing the tools and marketplace that allow anyone to monetize online content. Within this Content Economy, Consumers gain free access to a large catalog of entertaining and informative content sponsored by time-shifted advertising. Publishers and Content Developers are provided a legitimate and scalable means to monetize their content, and Advertisers increase their reach by delivering highly targeted messages to potential customers who were previously inaccessible. Zango is committed to creating a Content Economy built on a foundation of safe and ethical practices by protecting consumer privacy while offering a fulfilling and high-value content experience. For more information, visit www.zango.com.
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