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blinkx and UK Army team up for Everest Ascent videos

San Francisco, Calif. - May 26, 2006 - blinkx, the smartest thing on the Web, today announced a content partnership with the UK Army, brokered by digital media agency i-level and the COI.  Under the terms of the agreement, blinkx will have access to all of the video documenting the UK Army’s Mount Everest Expedition and make it fully searchable at

Using their military training as preparation, the men and women of the UK Army Everest West Ridge 2006 (EWR 2006) teams are undertaking one of the most ambitious challenges known to man - the three teams are ascending to the very summit of Mount Everest, taking the most severe and dangerous route possible.  blinkx will automatically index and transcribe all footage recorded during this extraordinary adventure making it easy for friends, family and others to find and watch.

“We are very excited to be working with the UK Army and aiding them in documenting this historical journey.  What they are undertaking is truly an epic adventure - any footage they create, whether scenic views or diaries of the teams everyday activities, is sure to keep people glued to their screens,” said Suranga Chandratillake, CTO and founder, blinkx.

Blinkx is the only search engine that is optimized for rich media content, making blinkx an ideal partner for the UK Army.  Using advanced speech recognition technology to automatically index and transcribe the EWR 2006 videos, which will play back through the blinkx sister site,, blinkx will make the UK Army’s videos available instantaneously so that captivated users can watch the action as it happens and share it with their friends, too.

Amanda Jones, head of Search at i-level added, “Our campaign objective was to drive qualified traffic to the UK Army site, which in addition to the Climb footage will have video diary entries, and other video clips. Recognising that take-up of video content is becoming increasingly popular among Internet users we chose blinkx, with its unique technology, to give both easy access to the video content and allow users to search and find clips, which can then be forwarded and shared with others”.

About blinkx

blinkx, the smartest thing on your computer and on the Web, is changing the way that people think about search. Only blinkx can harness the desktop, Web and TV - unifying content with a one stop search tool. Available to users on the Web at and  as well as free to download, blinkx automatically and intelligently links to content anywhere and in any format, on the Web, on the desktop and even on TV. blinkx’s conceptual toolbar means users are no longer limited to keyword search; instead, blinkx assesses all the information that the user is actively viewing, and automatically recommends and retrieves relevant content, from local, Web and TV searches, based on context. In addition, makes thousands of hours of TV content fully searchable and available on demand for the first time. blinkx is a privately-held company based in San Francisco and London. More information is available at

About i-level

i-level launched in April 1999, and is Europe’s largest independent online media buyer.  It is a digital marketing company, specialising in media planning and buying on the internet, email and mobile devices.  The agency’s clients include the centralised account for Central Office of Information (COI), Orange, The AA, BSkyB, smile, Gillette and William Hill.  The agency has 80 full time staff, its billings for end 2005 was 50m.

i-level won IMAA 2005 “Agency of the Year” award from Marketing Week/New Media Age; and appeared in Sunday Times best small companies to work for 2004, 2005 and 2006.

Press Contact:

Tim Turpin
+1 (415) 321 1894