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blinkx.com Revolutionizes Online Video Search Experience with Embeddable Video Wall, and Customizable My Playlist Feature

SAN FRANCISCO, Calif.- Oct. 10, 2006  blinkx, (www.blinkx.com), the largest video search engine on the Web, today unveiled a new site that combines the ‘sit back and watch’ element of traditional television with the interactive experience of searching and watching video online.

blinkx is the only search engine optimized for discovering rich media on the Web, and it now delivers results in an interface designed for sampling and showcasing video footage. With the introduction of customizable Video Walls, automatically generated popular content Channels, and a My Playlist feature, blinkx gives users a fun way to interact with online video, customize their own channels, and have more control in how they explore rich media on the Web.

“People are much better at understanding information visually, so we redesigned blinkx.com to display video in a way that’s both efficient and compelling to the eye,” said Suranga Chandratillake, founder and CTO, blinkx. “We’ve always worked to get to the heart of rich media content at blinkx.  Two years ago, we reinvented video search with advanced speech recognition and transcription technology, rather than standard metadata-based keyword solutions; now we’ve transformed the way we present the results to users.  Video should be delivered visually, not as a text-based list of results.”

Key features include the following:

Video Wall

Users can now click “wall it” after searching to create a customized Video Wall of results. The Video Wall is a large screen composed of 25 individual screens, each showing a preview of a different video clip.  In this format, users can see many more results at a glance than in a text list, and can scroll over the clips to watch a preview, making it easy to choose the most interesting footage.  Users can embed their customized Video Walls in other websites, like their blog or myspace page, so they can share interests with others.

My Playlist

blinkx is introducing an easy way to create a customized channel experience with My Playlist. Users will have control over how they group and watch clips by dragging and dropping clips into My Playlist, which will then play clips consecutively as a customized channel.  Once created, Playlists can also be shared with other users over e-mail.

Channels

Users will find auto-generated channels of the most timely and popular topics on the new blinkx.com homepage. In addition, when a user conducts a search, blinkx will suggest relevant channels based on the user’s initial search topic that will appear as suggestions in addition to individual video clips search results.

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. blinkx uses advanced speech recognition technology that delivers results that are more accurate and reliable than standard metadata-based keyword searches.  With the new website, blinkx is advancing the way in which users can benefit from online video by giving them more control and more visual functionality, creating a more TV-like experience.

About blinkx

blinkx.com is the world’s largest and most comprehensive video search engine. Today, blinkx.com has indexed more than 6,000,000 hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge—as TV and Garage video on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to—and even see—the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is a privately-held company based in San Francisco and London. More information is available at www.blinkx.com.

Press Contact:

Tim Turpin
Sparkpr
+1 (415) 321 1894
tim.turpin@sparkpr.com