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blinkx Launches Wiki and Handbook for Video Search Engine Optimization

SAN FRANCISCO, Calif.-March 13, 2007- blinkx (, the largest video search engine on the Web, today unveiled a set of guidelines and a community site at to help advertisers, marketers and content owners maximize traffic to online video.

The proliferation of broadband has driven unprecedented consumer demand for rich media on the Internet, and as a result, advertisers and content producers are strategically diverting their focus from text to audio and video content.

“Because blinkx has was built from the ground up for the video web, we have observed many things and created a number of internal best practices. Today, we feel ideally positioned to offer useful insight into the art and science of optimizing video content on the Web,” said Suranga Chandratillake, founder and CTO of blinkx.

In introducing its Video Search Engine Optimization wiki and guidelines, blinkx’s goal is to provide a forum for discussions around best practices, as well as clear and thorough recommendations on how to maximize results for your video content.  The whitepaper covers contains practical and technical tips including:

o Cleaning and conversion of metadata
o Optimizing titles, description and filenames
o Leveraging sitemaps
o Utilizing Media RSS
o Content Management
o Where to submit
o What to Avoid

“With the explosion in online video, we’ve received an enormous number of questions from content producers who want to maximize the exposure of the video they’ve put into our system, and I wanted to build a more structured assistance program for them,” said Chandratillake. “This effort isn’t intended to make money, we simply wanted to be open and transparent about how blinkx and other search engines rank rich media content.  Over time, we’re hoping the wiki will become a useful tool and forum for the entire community.”

Denuo, the media futures unit of marketing/communications agency holding company Publicis Groupe, S.A., is collaborating with blink on the Video SEO Initiative.  The agency will be conducting independent research in the area and contributing to the forum.

“The exploding supernova of digital video content creation and distribution continues unabated, and the need has never been greater for tools and approaches that bring some semblance of order to today’s relatively rudimentary processes of programming and sponsorship,” said Timothy Hanlon, senior vice president, Denuo.  “blinkx’s open-source approach to video search optimization is a huge step forward in advancing our collective best practices in video navigation, and we’re eager to help them and our marketing clients use it to better enable successful advertising outcomes.”

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content, such as video and podcasts. blinkx uses advanced speech recognition technology that delivers results that are more accurate and reliable than standard metadata-based keyword searches.

About blinkx

blinkx is the world’s most comprehensive video search engine. Today, blinkx has indexed more than 7,000,000 hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge - as TV and Garage Video on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to - and even see - the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is a privately-held company based in San Francisco and London. More information is available at

Press Contact:

Tim Turpin
+1 (415) 321 1894