blinkx to Power Multimedia Content for Portfolio.com
San Francisco, CA. - April 17, 2007 - blinkx, the world’s largest video search engine, today announced a content and distribution partnership with Portfolio.com, the online counterpart to CondÃ© Nast Portfolio.
At launch, blinkx will add contextually relevant video content to the company and executive profiles featured on Portfolio.com. In addition, blinkx will transcribe and index video content from Portfolio.com, making it easy for users to find and watch at www.blinkx.com.
By embedding relevant videos directly into the company and executive profiles on Portfolio.com, blinkx is adding to the editorial content with breaking news and a wide array of diverse information from the Web.
“We’re proud to be partnering with Portfolio.com to enhance the online experience for their users with top quality, relevant video content,” said Suranga Chandratillake, founder and CTO, blinkx.
“By partnering with blinkx, Portfolio.com is offering users a well-rounded perspective on specific areas of coverage. Not only can they read our profiles, but they will have immediate access to relevant videos that will provide more depth and breadth to the subject,” Ari Brandt, General Manager of Portfolio.com said.
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 100 partners and seven million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.
blinkx is the world’s most comprehensive video search engine. Today, blinkx has indexed more than 7,000,000 hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge - as TV and Garage Video on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to - and even see - the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is a privately-held company based in San Francisco and London. More information is available at www.blinkx.com
Portfolio.com is the online counterpart to CondÃ© Nast Portfolio, the new business magazine launching in April 2007. Portfolio.com provides an informed take on business in real time. The site will cover breaking business news and analysis of a diverse range of topics, from hedge funds to art to Hollywood, as well as editorial and photography from the magazine. Portfolio.com will be a resource for business executives and the general interest reader.
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Sarina Sassoon Sanandaji
Deputy Director, Communications
Conde Nast Portfolio/Business Media