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blinkx To Add Professionally-Produced Content From Digital Media Firm Medialink To Search Index

San Francisco, CALIF. - May 02, 2007 - blinkx, the world’s largest video search engine, today announced a content partnership with Medialink Worldwide Incorporated (Nasdaq: MDLK), a leading provider of diversified media services for professional communicators and marketers. Under the terms of the agreement, blinkx will transcribe and index video from Medialink, making it easy for users to find and watch at www.blinkx.com.

With clients ranging from major automotive manufacturers and business-to-business marketers to not-for-profit associations, Medialink helps marketing, public relations and public affairs professionals engage their specific audiences by producing high-quality, fully-identified content that is distributed to targeted broadcast and broadband media. Medialink’s unique production approach creates a narrative storyline within a multimedia presentation that combines short-form video or audio with text and graphics resulting in a more compelling media experience for Web, television and radio audiences.

“PR and marketing professionals are looking for new and creative ways to target their customers, and we’re excited to partner with Medialink and expand the reach of their clients’ multimedia marketing materials.” said Suranga Chandratillake, founder and CEO, blinkx. 

“Medialink and blinkx are embarking together on an exciting digital journey that will create more opportunities for Internet audiences to access the professionally-produced Web video and multimedia they seek,” stated Laurence Moskowitz, chief executive officer of Medialink. “blinkx’s innovative approach to searching rich media content enhances Medialink’s already-robust digital media distribution platform and offers our clients an even broader base of Web viewers.”

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 150 partners and 7,000,000 hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.

About blinkx

blinkx is the world’s most comprehensive video search engine. Today, blinkx has indexed more than 7,000,000 hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge - as TV and Garage Video on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to - and even see - the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is a privately-held company based in San Francisco and London. More information is available at www.blinkx.com.

About Medialink

Medialink (www.medialink.com) is a global leader in providing unique news and marketing media strategies and solutions that enable corporations and organizations to inform and educate their target audiences with maximum impact on television, the Internet, and radio. The Company offers creative services and multimedia distribution programs including video and audio news and short-form programming.  Through its subsidiaries, Medialink also provides Teletraxâ„¢, a global digital video watermarking and television tracking and media asset management service to help clients determine return on investment from their programming and advertising efforts. Based in New York, Medialink has offices in major cities throughout the United States and an international hub in London.

Press Contact:

Tim Turpin
Sparkpr
+1 (415) 321 1894
tim.turpin@sparkpr.com

Mary C. Buhay

Medialink Worldwide Incorporated

212-812-7006

mbuhay@medialink.com