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InfoSpace Introduces Video Search On Dogpile, blinkx Offers Contextual Ad Targeting For Video

InfoSpace has introduced video search on its Dogpile search engine through a partnership with Blinkx. Search results are identical to those found on Blinkx, which is also providing video search for other engines and portals, most notably Ask but also Lycos and ChaCha. It also provides some video search capabilities for Microsoft as well.

Video search has moved from the realm of novelty to a much more important and mainstream function on major search engines. In fact it’s now “table stakes” one might argue. While most engines maintain a separate tab or link for video search, Google and Ask have integrated video into general search results.

According to January, 2007 data from comScore, online video reaches 70 percent of the U.S. Internet audience and per-user video consumption is growing rapidly. Video is an area of tremendous interest to advertisers, and video search offers an opportunity to bring graphical and paid-search advertising together in very interesting ways.

Accordingly, today, Blinkx launched a contextual online video ad targeting platform called AdHoc. There are many challenges in doing contextual targeting well in a video environment but this launch is an illustration of the opportunity. Blinkx’s main competitor in the white label video search business is AOL’s Truveo.