blinkx and Utarget Partner to Bring Compelling, Relevant Video Advertising to Online TV
SAN FRANCISCO, CALIF. - September 13, 2007 - blinkx, the world’s largest video search engine, today announced that it has partnered with Utarget, the leading UK online video advertising network, to place video advertising around its video content for UK audiences. Utarget will focus on monetising blinkx’s video inventory including ITN News and ITN Celebrity.
There is tremendous excitement and potential in online video advertising - eMarketer projects the US online video advertising market will grow from US$775 million this year to US$4.3 billion by 2011.
Utarget launched the UK’s first video advertising network, UtargetTV, in June 2006. It has grown the network to more than 125 sites and delivered 9.6 million video ads in August 2007 including major TV-advertiser brands such as Coke, Halifax, Shell and Smirnoff.
blinkx, named this year as one of Time magazine’s Best of the Web and a Business 2.0 Disruptor, is the world’s largest video search engine with more than 14 million hours of searchable audio-visual content and has over 200 media partnerships in place.
“blinkx is leading the way in developing options for content owners to monetise and manage their output,” explained Suranga Chandratillake, founder and CEO of blinkx. “Working with Utarget offers our partners the simplest way of getting in touch with the right advertisers.”
“blinkx is easily the most advanced search engine for users to access video. Partnering with blinkx will offer our advertisers quality video inventory and a large, well-informed audience,” said Phil Cooper, Utarget CEO.
blinkx (London AIM: BLNX) is the world’s most comprehensive video search engine. Today, blinkx has indexed more than 14,000,000 hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge - as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to - and even see - the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.
About Utarget Networks
Founded in 2000, Utarget Networks is one of the UK’s leading advertising networks* and the market leader in online video advertising
In 2007 Utarget received investment from Foresight Partners, a leading media venture capital fund.
It offers a unique combination of high impact advertising formats, volume audience reach and precision targeting. Its success is based on delivering consistently high performing online advertising campaigns for major brands and direct response clients.
Utarget’s fully managed network covers more than 630 top-tier UK sites reaching over 20 million users and a wide range of socio-demographic groups. Utarget specialises in online video advertising and, in June 2006, launched UtargetTV, the UK’s first online video advertising network which is now delivering more than nine million video adverts a month. Utarget Networks has now expanded into the German, French and Italian markets.
Utarget Networks has delivered campaigns for FT.com, Dell, Coke, Halifax, Carphone Warehouse, BA, Norwich Union, AOL and Shell through major agencies such as Diffiniti, Initiative, Harvest, Mediavest, Quantum, Carat, Zed and Agency.com.
(*No 4 in UK: 2007 NMA Marketing Services Guide)
blinkx Media Contact:
+44 (0)20 8834 3454
Utarget Media Contact:
immediate future Ltd
+44 (0)845 408 2031