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New blinkx Technology Rewards Consumers for Sharing Online Video

SAN FRANCISCO, CALIF. - October 10, 2007 - blinkx, the world’s largest video search engine, today announced unique technology to remunerate consumers who have embedded video clips into their blogs or webpages.  Based on blinkx’s ground-breaking AdHoc platform, the new widget places unobtrusive, highly-relevant text advertisements against embedded video from popular sharing sites such as YouTube, GoogleVideo and DailyMotion.  blinkx will share 50 percent of the revenue generated from the ads with users, and payments will be facilitated through PayPal.

Launched in June 2007, blinkx AdHoc is the first contextual advertising platform for online video, designed to place highly relevant advertising against video content on the Web. Just as Google’s AdSense transformed advertising on the Text Web, blinkx’s AdHoc platform will revolutionize video advertising by matching compelling, customized, TV-style ads to audiences on the Video Web.

The AdHoc platform is unique because it was built from the ground up to address rich media, resulting in more effective marketing for advertisers, higher monetization for content owners and distributors, and, most importantly, a useful, non-disruptive experience for users.

“The dramatic growth of online video has been driven by a global audience—individuals who are creating and distributing user-generated content,” said Suranga Chandratillake, founder and CEO, blinkx.  “We wanted to reward people for the role they played in sharing and promoting video legally on the Web.  blinkx’s new AdHoc widget enables Internet users to monetize the video they choose to embed on their webpages and blogs quickly and easily.”

AdHoc Widget - Get started today!

Click on the AdHoc tab on
Create your account using just your e-mail address and a password.
Enter your PayPal account information for payment.
Copy the embed code of your video from Web sites such as YouTube, MySpace, or Google Video and drop it into the text box indicated.
Finally, copy and paste the AdHoc widget code provided by blinkx into your Web site, blog or social networking page
Start making money!

As a pioneer in video search technology, blinkx has built a reputation as the most intuitive way to search new forms of online content such as video. With more than 200 partners and fourteen million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.

About blinkx

blinkx (London AIM: BLNX) is the world’s most comprehensive video search engine. Today, blinkx has indexed more than 14,000,000 hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge - as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to - and even see - the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at

Press Contact:

Tim Turpin
+1 (415) 321 1894