blinkx Partners with Kiplinger.com to Bring Trusted Personal Finance Advice to Users Worldwide
SAN FRANCISCO, CALIF. - November 21, 2007 - blinkx, the largest video search engine on the Web, today announced a partnership with Kiplinger.com (www.kiplinger.com), the leader in online personal finance advice and business forecasting. Under the terms of the agreement, blinkx will host, transcribe and index video content from Kiplinger.com’s library of reports by financial experts. Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against the footage, and will share resulting ad revenue with Kiplinger.
For eight decades, the Kiplinger organization has led the way in personal finance and business forecasting. The Kiplinger Letter, launched in 1923, remains the longest continually published newsletter in the United States. In 1947, Kiplinger’s created the nation’s first personal finance magazine. Kiplinger editors remain dedicated to delivering sound, unbiased advice in clear, concise language.
“We’re pleased to be adding Kiplinger.com’s library of high caliber personal finance reporting to our video index,” said Suranga Chandratillake, founder and CEO of blinkx. “Kiplinger’s is one of the most trusted and well-respected sources for consumers seeking financial advice, and we’re delighted that this content will now be easily searchable on blinkx.com.”
“We’re pleased to partner with blinkx to increase our exposure to new audiences and to make our video reports easily searchable for consumers around the world,” said Kevin McCormally, Kiplinger editorial director and vice president.
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.
blinkx plc (LSE AiM: BLNX) is the world’s most comprehensive video search engine. Today, blinkx has indexed more than 18 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge - as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to - and even see - the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.
Kiplinger.com (www.kiplinger.com) offers the same great advice that appears in Kiplinger’s Personal Finance magazine, plus additional features that include interactive tools and calculators, daily personal finance features, stock and mutual fund quotes, Web-only columns offering timely insights into today’s trends, personal finance tutorials, and up-to-the-minute business news from the new Kiplinger Business Resource Center. Founded in 1920 by W.M. Kiplinger, the Kiplinger organization developed one of the nation’s first successful newsletters in modern times. In 1947, the company launched the nation’s first personal finance magazine, Kiplinger’s Personal Finance. Recently, the Kiplinger organization was named one of the “World’s Most Ethical Companies” List by Ethisphere Magazine, and was nominated a 2007 finalist in the MINs Best of the Web awards for the redesign/relaunch of Kiplinger.com.
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