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blinkx whacks Google in the UK

Video search engine, blinkx has outstripped Google Video in the UK according to new figures.

Reporting agencies, comScore, Hitwise and Quantcast confirmed explosive growth in search traffic across the blinkx network in the second half of 2007.

blinkx was spun-out from Cambridge based Autonomy and floated on the AIM market in May 2007.

comScore is reporting a 52.5 million unique visitors and 535 million page views through the blinkx network during October, while stats from internet measurement service Hitwise, show that the company increased its market share of visits within the ‘Entertainment-Multimedia’ category by 541% between January and October 2007.

Hitwise, meanwhile, is reporting that www.blinkx.com recently surpassed Google Video in the UK with weekly market share of visits.  Compete.com also recognized blinkx as September 2007’s fastest growing video spot on the Web, with an increase of 188% in number of visitors.

“The meteoric rise of online video, of both user-generated content and also high-value programming from established media companies, has resulted in fragmentation of video content across the Web, and therefore driven demand for an advanced multimedia search function,” said , founder and CEO of blinkx.