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blinkx deal to show Guinness world records

The world’s largest video search engine, blinkx, has announced a partnership with Guinness World Records to bring users unique footage of record-breaking feats.

Blinkx, which boasts more than 220 partners and 18 million hours of indexed video and audio content, will gain full access to the Guinness World Records’ Video Vault in a deal which will see the two partners share the resulting advertising revenue.

Contextually relevant advertising will be placed against the footage by blinkx, the London and San Francisco-based provider which has fast become the pioneer in video search technology.

“People have long been intrigued by recordbreaking feats,” said Suranga Chandratillake, founder and chief executive of blinkx. “Our partnership with Guinness World Records gives viewers instant and easy access to videos of some of the modern world’s most interesting moments in time.”

Ryan Turnstall, IT & Operations Director of HIT Entertainment, who own Guinness World Records, praised blinkx for its site’s organisation and navigability.

He said: “Global audiences can now watch footage of the biggest, fastest, tallest, most amazing and most skilled in the world on blinkx.com.”

Hit Entertainment, which is owned by private equity company Apax, bought Guinness World Records from Gullane Entertainment in 2002.

Media reports say that HIT is ready to cash in on the business for £60 million as it no longer fits in with their portfolio of interests.

The Guinness World Record’s Video Vault is a catalogue of online videos showing coverage of a range of world record-breaking feats. Users can also submit footage of their own attempts to break records directly on the website.

Last month blinkx announced a similar partnership with Kiplinger.com, the leader in online personal finance advice and business forecasting.