blinkx Partners with Guinness World Records to Bring Users Unique Footage of Record-Breaking Feats
SAN FRANCISCO, CALIF. - December 4, 2007 - blinkx, the world’s largest video search engine, today announced a partnership with Guinness World Records, the global leader in compiling and authenticating world records. Under the terms of the agreement, video content from Guinness World Records’ Video Vault will be fully searchable and playable at www.blinkx.com. Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against the footage, and will share resulting ad revenue with Guinness World Records.
Guinness World Records, a division of HIT Entertainment, has become a household name in world records. It is the only enterprise that collects, confirms, accredits and presents world record data with an authoritative investment in comprehensiveness and authenticity. The Video Vault is a catalog of online videos ranging from the fastest, strongest, longest and even the weirdest achievements in the world, and users can submit footage of their own attempts to break world records directly on the Web site.
“People have long been intrigued by record-breaking feats,” said Suranga Chandratillake, founder and CEO, blinkx. “Our partnership with Guinness World Records gives viewers instant and easy access to videos of some of the modern world’s most interesting moments in time.”
“Our users want content that is thoughtfully organized and easily searchable, which is why we chose blinkx,” said Ryan Tunstall, IT & Operations Director, HIT Entertainment. “Global audiences can now watch video footage of the biggest, fastest, tallest, most amazing and most skilled in the world on blinkx.com.”
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.
blinkx plc (LSE AIM: BLNX) is the world’s most comprehensive video search engine. Today, blinkx has indexed more than 18 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge - as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to - and even see - the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.
About Guinness World Records
Guinness World Records is the universally recognized authority on record-breaking achievement. First published in 1955, the annual Guinness World Records book is published in more than 100 countries and 20 languages and is one of the highest-selling books under copyright of all time with more than 3 million copies sold annually across the globe. Guinness World Records celebrated its 50th anniversary edition in 2004, a year after the sale of its 100 millionth copy. The Guinness World Records Web site (www.guinnessworldrecords.com) receives more than 11 million visitors a year.
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