blinkx Partners with Handmade TV to Bring You Video Recipes for Festive Fare From HolidayKitchen.tv
SAN FRANCISCO, CALIF. - December 18, 2007 - blinkx, the world’s largest video search engine, today announced a partnership with Handmade TV, a leading-edge multi-platform media production and distribution company, to give viewers access to professionally produced video recipes from HolidayKitchen.tv. Through this partnership, The Holiday Kitchen’s online cookbook will be fully searchable and playable at www.blinkx.com. Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against the footage, and will share resulting advertising revenue with Handmade TV.
From soups and sides to appetizers and desserts, the video recipes found in The Holiday Kitchen’s online cookbook are simple, quick and delicious. Each video takes the viewer through a step-by-step demonstration of how to prepare a large festive meal. Filmed in high definition, the clips reflect magazine-quality styling and range in length from one to five minutes each. All were produced with the everyday chef’s viewing experience in mind.
“As evidenced by the enormous popularity of food-related programming over the past few years, high-quality video recipes are an innovative way to reach an even larger audience on the Internet,” said Suranga Chandratillake, founder and CEO, blinkx. “We are thrilled to bring The Holiday Kitchen’s video recipes to our viewers - and just in time for the holidays!”
“We are committed to producing content that is well crafted, useful and fun,” said Handmade TV’s president, Bob Altman, an Emmy-winning producer with credits such as PBS’s “Everyday Food,” “Martha Stewart Living,” and Good Housekeeping.com. “blinkx’s unique technology and vast network means The Holiday Kitchen’s videos recipes are now easily accessible and available to a global audience.” As the pioneer in video search technology, blinkx serves more than 50 million unique visitors every month. blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.
blinkx plc (LSE AIM: BLNX) is the world’s most comprehensive video search engine. Today, blinkx has indexed more than 18 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge - as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to - and even see - the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.
About Handmade TV
Handmade TV was incubated in the digital labs at Stamford-based Televersemedia. It specializes in creating original “how-to” video content for all digital platforms. The company’s approach is unique and completely integrated, offering compelling, targeted programming to viewers within a crafted network of distributors and advertisers.
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