blinkx Partners with Growing Wisdom to Bring Users Top Gardening Tips and Horticultural How-Tos
SAN FRANCISCO, CALIF. - January 30, 2008 - blinkx, the world’s largest video search engine, today announced a partnership with Growing Wisdom (www.growingwisdom.com) to offer users helpful and instructive gardening television. Growing Wisdom creates and produces original gardening content that includes weather guidelines, tips on products and tools, plant care information and fun ideas for sprucing up your garden. Under the terms of the agreement, blinkx will leverage its AdHoc platform to place contextually relevant advertising against the footage, and will share resulting advertising revenue with Growing Wisdom.
Growing Wisdom provides users with up-to-date and informative videos from gardening expert Dave Epstein, a well-known meteorologist at WCVB-TV ABC in Boston, Massachusetts. From design tips to advice on tools, weather and plant care, Growing Wisdom’s content is perfect for everyone from the novice gardener to the seasoned Green Thumb.
“Gardening and home improvement programming has become incredibly popular over the past few years and the Web is an ideal mechanism for distributing it,” said Suranga Chandratillake, founder and CEO, blinkx. “We are thrilled to include Growing Wisdom’s high-quality videos in our large and varied library of how-to videos.”
“We are committed to producing content that is high-quality, original and fun,” said Dave Epstein, founder, Growing Wisdom. “With blinkx’s unique technology and vast network, Growing Wisdom’s gardening videos are now easily accessible and available to a global audience.”
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.
blinkx plc (LSE AIM: BLNX) is the world’s most comprehensive video search engine. Today, blinkx has indexed more than 18 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge - as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to - and even see - the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.
About Growing Wisdom
Hosted by well-known New England meteorologist and horticulturist David Epstein, Growing Wisdom is a weekly online video site presenting hands-on gardening advice and inspiration for home gardeners. The Growing Wisdom Web site contains compelling articles, podcasts and blogs that provide timely, week-by-week instruction on topics such as flower and vegetable gardens, lawn care and garden pests. www.growingwisdom.com
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