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blinkx Partners with HowTo.tv to Bring You Top Tips and Advice from Experts

SAN FRANCISCO, CALIF. - January 30, 2007 - blinkx, the largest video search engine on the Web, today announced a partnership with HowTo.tv, a leading marketing channel offering instructional videos on a variety of interests. Under the terms of the agreement, blinkx will host, transcribe and index video content from HowTo.tv at www.blinkx.com. Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against the footage, and will share resulting advertising revenue with HowTo.tv.

HowTo.tv is designed to provide users with a quick and easy way to access handy tips from top TV experts, whenever and wherever needed. Hundreds of hours of instructional video content, ranging from perfecting your golf swing to finishing a tiling project, are available at www.HowTo.tv to help users expand on their interests and “how to” aspirations.

“We’re delighted to be partnering with blinkx to make HowTo.tv’s content available to audiences around the world,” said Russell Goldsmith, digital director and co-founder, HowTo.tv.  “With blinkx’s powerful search technology, viewers will be able to benefit from expert tips relating to their specific interests immediately and easily.”

“’How to’ searches are among the most popular at blinkx.com,” said Suranga Chandratillake, founder and CEO, blinkx. “We’re excited to offer this wonderful resource to users who are interested in learning something new.”

As the pioneer in video search technology, blinkx serves more than 50 million unique visitors every month. blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world’s most comprehensive video search engine. Today, blinkx has indexed more than 18 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge - as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to - and even see - the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com. 

About HowTo.tv

Producing brand funded on-demand video for brand owners HowTo.tv offers a unique way to reach a target audience with brand funded content, wherever the audience happens to be. Giving brands the opportunity to provide advice and cultivate relationships with their consumers at the right time, in the right place and right situation to be influential. HowTo.tv offers cost-effective broadcast media marketing solutions for online advertising, direct marketing, social networking and brand customer relationship management.

HowTo.tv has been designed for those of you who love watching all those TV experts teaching handy tips, but then get frustrated that when you finally get round to putting their advice into action you find you can’t remember what the presenter said!

Whether it’s creating the perfect hairstyle, cooking that amazing BBQ, perfecting your swing on the golf course, or finishing the tiling that you’ve promised to do since two Christmas’s ago, at HowTo.tv you can watch our shows when you want but also where you want! We’ve made our HowTo.tv videos available to download to your mobile devices so that, no matter where you are at that distressing time when you need to know how to do something, you can still watch the video instructions! www.HowTo.tv

Press Contacts:

Clare Gayner
Bite Communications
+44 (0)20 8834 3454
Clare.Gayner@bitepr.com

 

Tim Turpin
Sparkpr
+1 (415) 321 1894
tturpin@sparkpr.com  

Deborah Coleman
Brown Lloyd James
+44 (0)20 7591 9610
deborahc@blj.co.uk  

Nik Harta
HowTo.tv
+44 (0)20 7251 9959
Nik.Harta@howto.tv