blinkx Broadens Cutting Edge Music Portfolio with New Partnership with Westwood
SAN FRANCISCO, CALIF. - March 14, 2008 - blinkx, the world’s largest video search engine, today announced a partnership with Westwood, the most recognized urban DJ of the decade. Launching today, users will have access to hundreds of hours of hip hop as it happens, capturing how it goes down with hottest UK grime and rap artists in freestyle and interviews with the biggest US artists as well as a behinds the scenes look of Westwood in radio, clubs, on tour and crazy stuff like Pimp My Ride spoofs at blinkx.com. Under the terms of the agreement, blinkx’s unique AdHoc platform will be used to locate and place contextually relevant advertising against the content, sharing resulting revenue with Westwood TV.
Broadcasting on BBC Radio One, Westwood is one of the UK’s most recognized Urban DJs, regarded as a key figure in hip hop in Europe and a pioneer of the UK scene. Westwood is also an active DJ, touring clubs throughout the world with annual audiences of over 300,000 people each year.
“Cutting edge culture has been central to blinkx’s continued success and so it’s great to now be working with a music industry visionary like Westwood,” said Suranga Chandratillake, Founder and CEO, blinkx. “Westwood is practically a byword for the urban scene in the UK and Europe and being able to find and watch his content directly on blinkx.com provides a uniquely exciting service for our audience.”
“Using new technology to get more content to a larger audience and allowing them to find and watch what is important to them has always been a key part of my mission,” said Tim Westwood, Founder, Westwood. “blinkx’s technology and network reach makes accurate search and navigation automatic, spreading my vision and content to an increasingly large audience on the web.”
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.
blinkx plc (LSE AIM: BLNX) is the world’s most comprehensive video search engine. Today, blinkx has indexed more than 18 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge - as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to - and even see - the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.
About Westwood TV and Justice Entertainment
Westwood is the most recognized urban DJ of the decade. He is regarded as the most influential figure in hip hop in Europe and as a pioneer of the UK scene. Westwood broadcasts on BBC Radio One Saturday 9pm-12 midnight and Tuesday 9pm to over 1.5 million listeners and has sold over 2 million albums to date with the biggest selling urban compilation in history. Westwood is also CEO of Justice Entertainment, an independent production company responsible for the Radio 1 rap show, Radio 1 In New Music We Trust show and the Radio 1 Reggae Dancehall night with Chris Goldfinger.