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blinkx Partners with Deutsche Welle to Offer Premium International News Coverage

SAN FRANCISCO, CALIF. - April 07, 2008 - blinkx, the world’s largest video search engine, today announced a partnership with Deutsche Welle (www.dw-world.de), Germany’s international broadcast service.  Deutsche Welle’s online video content is now more easily accessible than ever before at www.blinkx.com.  Under the terms of the agreement, blinkx will leverage its AdHoc platform to place contextually relevant advertising against the footage, and will share resulting advertising revenue with Deutsche Welle.

An innovative media enterprise that offers comprehensive coverage of international affairs, business, culture and more, Deutsche Welle applies the latest digital technology for production and broadcasting, drawing on the expertise of a multinational team from more than 60 countries.  Offering daily news coverage in eight core languages, Deutsche Welle will be serving up new programs on a weekly basis in addition to those already made available at blinkx.

“We’re thrilled to be partnering with Deutsche Welle, an organization that seeks to promote global understanding and encourage dialogue among different cultures,” said Suranga Chandratillake, founder and CEO, blinkx. “The addition of Deutsche Welle’s content to blinkx.com gives viewers everywhere access to new, unique perspectives from a major broadcaster.”

“The issues and current events covered in Deutsche Welle’s programming deserve worldwide exposure,” said Holger Hank, head of New Media Department, Deutsche Welle. “blinkx has developed an extremely innovative way of helping us expand our reach around the world.”

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech-recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world’s most comprehensive video search engine. Today, blinkx has indexed more than 18 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge - as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to - and even see - the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

About Deutsche Welle

Deutsche Welle is Germany’s global broadcaster - producing radio, TV and Internet services in 30 languages. The modern online formats such as podcasting, live streaming, newsletters and RSS services also help to stay ahead.

Deutsche Welle is primarily geared towards communicators and decision-makers interested in Germany and Europe. In regions of crisis and conflict, it provides a crucial source of unfiltered information. You can count on credible, independent reporting from Deutsche Welle on whatever is happening in politics, business, culture, sport and society. DW-RADIO, DW-TV and DW-WORLD.DE convey the values of freedom and democracy, while promoting tolerance and intercultural exchange.

www.dw-world.de

Press Contacts:

Tim Turpin
Sparkpr
+1 (415) 321 1894
tim.turpin@sparkpr.com

Clare Gayner
Bite Communications
+44 (0)20 8834 3454
Clare.Gayner@bitepr.com

Gero Schmitt-Sausen
Deutsche Welle
New Media Business Development
Distribution
+49 (0)228 429 2155
gero.schmitt-sausen@dw-world.de