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blinkx Partners with Top Culinary Experts to Bring Viewers a Smorgasbord of Tasty Video Offerings

SAN FRANCISCO, CALIF. - April 08, 2008 - blinkx, the world’s largest video search engine, today announced partnerships with Cheflive, Kitchen Caravan and Savory Cities to offer viewers a wide range of food-related programming that is sure to please every palate. Through the partnerships, content will be fully searchable and playable at www.blinkx.com. Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against the video and share resulting advertising revenue with the partners.

All three partnerships serve up satisfyingly useful and entertaining content. Las Vegas-based Cheflive provides viewers with exclusive cooking tips and tricks from Sin City’s talented chefs. Kitchen Caravan produces weekly episodes that focus on healthy meals made with fresh, quality ingredients, and online restaurant guide, Savory Cities, features an extensive collection of video profiles of top chefs and chef recommendations for numerous restaurants across America.

“We’re delighted to make this wealth of professionally-produced content available to our viewers,” said Suranga Chandratillake, founder and CEO, blinkx.  “Everyone from gourmands to casual chefs can now easily find and watch these highly informative and appealing videos on blinkx.com.”

“Cheflive features world-class chefs teaching viewers how to prepare gourmet dishes and become pros in the kitchen,” said John Guinivere, CEO, Cheflive.  “blinkx is the perfect vehicle for our content because it allows users to easily access and engage with our instructional cooking videos.”

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world’s most comprehensive video search engine. Today, blinkx has indexed more than 18 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge - as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to - and even see - the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

About Cheflive

Cheflive is a broadcast show and online social network about food. Cheflive will be on their second road trip this year, traveling around the country in an RV with a film crew, stopping in on chefs in B&B’s, the top restaurants and many unique food and cooking venues. They will also be shooting Pantry Raid, a show where their traveling chef knocks on the door of college fraternities and sororities and prepares a meal from whatever is found in their fridge and cupboard. Cheflive is also teaming up with HD production companies to create additional content for their multiple distribution channels. If interested you are encouraged to contact John Guinivere via e-mail john@cheflive.com.

About Kitchen Caravan

Kitchen Caravan is an online cooking show that travels the world through food. Through weekly episodes, we teach viewers how to prepare healthy food using fresh, seasonal ingredients. Our recipes blend journeys to far off lands with local ingredients and the pleasure of good company. With the kitchen as your caravan, let your imagination whisk you away!

About Savory Cities

Savory Cities is the leading video restaurant guide featuring over 200 editorial video profiles of top restaurants in New York City, San Francisco, Los Angeles, Chicago and Seattle. Each video features the chef or restaurateur talking about the concept, atmosphere and food at their restaurant. Featured chefs include Thomas Keller of The French Laundry, Daniel Boulud of Restaurant Daniel and Joel Robuchon of L’Atelier de Joel Robuchon. Founded in 2005, Savory Cities is privately held and based in New York City. Visit http://newyork.savorycities.com for more information.

Press Contacts:

Tim Turpin
Sparkpr
+1 (415) 321 1894
tim.turpin@sparkpr.com

 

Clare Gayner
Bite Communications
+44 (0)20 8834 3454
Clare.Gayner@bitepr.com

John Guinivere
Digital Flavors Inc
+1 (702) 496 3032
john@cheflive.com

Sophia Brittan
Kitchen Caravan
+1 (202) 294-8608
Sophia@kitchencaravan.com

Chris McBride
Savory Cities
+1 (917) 355-0251
chris@savorycities.com