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blinkx Partners with Zodiak International to Bring Quality Television Programming to Users

SAN FRANCISCO, CALIF. - April 09, 2008 - blinkx, the world’s largest video search engine, today announced a partnership with Zodiak International (www.zodiakinternational.com), a leading commercial distributor of quality television programming.  From game shows and reality TV to sketch comedy and scripted dramas, users will soon be able to find and watch Zodiak’s content at www.blinkx.com.  Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against the footage and share resulting advertising revenue with Zodiak.

Zodiak International is the international sales and distribution arm of Zodiak Television AB, one of the largest independent television production companies in Europe.  Working to develop, co-produce and distribute fresh, diverse content with partners to international audiences, Zodiak International is home to both the long-running series “COPS Uncut” and the popular “World of Stupid.” 

“The consumer appetite for online digital entertainment is growing all the time,“ said Suranga Chandratillake, founder and CEO, blinkx. “We’re thrilled to serve as a vehicle for making Zodiak’s quality programming easily searchable and available to viewers everywhere.”

“Because digital is a major player in the way we view content today, our strategy has been to get our programming out to as many people in as many ways as possible.  Braindead, Zodiak’s online brand of male-skewed content, has been live for over a year now, and with the success of this we have been keen to expand to other digital platforms,” said Patrick Kydd, digital project manager, Zodiak International.  “blinkx’s unique search engine technology allows our content to be found easily by the viewer, a great benefit to the platform.  We’re pleased to have our content on blinkx.” 

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech-recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world’s most comprehensive video search engine. Today, blinkx has indexed more than 18 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge - as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to - and even see - the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

About Zodiak International

Zodiak International is a leading commercial distributor, representing more than 10,000 hours of quality television programming across all genres, ranging from high rating formats and critically acclaimed dramas to finished programs and mobile/IPTV content. Zodiak International is the commercial hub of the Zodiak Television Group (AB), now one of largest and most successful European players in television production. Today Zodiak Television AB comprises a wide range of television brands based throughout Northern and Eastern Europe, UK and US, including well-known brands such as Mastiff, Jarowskij, Kanakna, Diverse Production and TeleAlliance.

Press Contacts for blinkx:

Tim Turpin
Sparkpr
+1 (415) 321 1894
tim.turpin@sparkpr.com

Clare Gayner
Bite Communications
+44 (0)20 8834 3454
Clare.Gayner@bitepr.com

Press Contact for Zodiak:

Debbie Lawrence
Lippin Group
+44 203 008 5406
dlawrence@lippingroup.com