Guardian signs blinkx web video deal
Guardian.co.uk has signed a second deal to share advertising revenue around its online content, linking up with video search service blinkx.
Content from the Guardian website will appear on the blinkx service alongside other news providers including CNN, the BBC and Fox News.
Video will be supported by contextual advertising delivered by blinkx’s AdHoc platform and resulting revenue will be split with Guardian.co.uk.
The deal is the second by the Guardian to distribute and generate revenue from its content through third party sites. The Guardian has already signed a deal with online video service Joost and is in talks with other companies about third party distribution.
Adam Freeman, the Guardian’s commercial director, said the revenue from the deal is likely to be small, but would be one of many deals around the publisher’s content.
We are looking to do a range of deals and though they will be a small slice of revenue each time, we are expecting those to add up,” Freeman added.
“This is about going where the consumer is, and the days of expecting them to come to us have gone. That’s the power of search engines - it’s the start of the consumer journey.
“People spend time on lots of different sites and it’s important to allow them to touch your content in as many places as possible.”
blinkx said news is one of the most popular genres on its site. The company also offers entertainment, sport and business and has 220 content partners, using speech-recognition technology to search and index video content.
Guardian.co.uk set up its video department in September last year and is expanding it to eight staff this year.
The department produces up to 25 original video packages each week, with recent most popular items including a report on the disturbances in Tibet by the Guardian’s east Asia correspondent Jonathan Watts, and a story on the disintegration of the Wilkins ice shelf.