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blinkx Partners with The Roland Collection to Bring Users an International Collection of Films on Art

SAN FRANCISCO, CALIF. - April 10, 2008 - blinkx, the world’s largest video search engine, today announced a partnership with The Roland Collection (www.rolandcollection.com) to bring users an impressive library of films on art. Now available at www.blinkx.com, programs within The Roland Collection contain more than 26 million cinematic images spanning a variety of art ranging from prehistoric times to the architecture of the future, with insights into the work of modern authors. Under the terms of the agreement, blinkx will leverage its AdHoc platform to place contextually relevant advertising against the footage, and will share resulting advertising revenue with The Roland Collection.

Rediscovering and preserving content from around the world, the Roland Collection’s comprehensive compilation of films and videos on art offers viewers a unique look into vast worlds of content. From ancient stone circles to the Bauhaus and beyond, the Roland Collection has spent more than 40 years selecting titles of lasting importance and securing content that educates, challenges and inspires.

“With the explosion of the Internet and the evolution of online video and digital art mediums, it’s easy to overlook earlier forms of art, many of which are still very relevant today,” said Suranga Chandratillake, founder and CEO, blinkx. “The Roland Collection bridges these worlds, providing viewers with access to a number of art periods, subjects and mediums. We’re excited to bring this collection of videos to blinkx.com.”

“We consider the art film to be a holistic medium for communicating the interconnectedness of art and life,” said Anthony Roland, founder and curator, The Roland Collection. “By leveraging blinkx’s unique video search technology, we’re able to share our philosophy, along with our comprehensive collection of films on art, with a global audience who might not have located these treasures otherwise. In addition, our users have access to blinkx’s incredibly intuitive and dynamic Video Walls, which they can embed into their own art blogs and Web sites.”

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world’s most comprehensive video search engine. Today, blinkx has indexed more than 18 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge - as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to - and even see - the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

About The Roland Collection

During a 45 year period, The Roland Collection has enjoyed a unique position in both the art world and film world. The Collection offers inexhaustible worlds of history, culture, philosophy, emotion, human document, celebration, protest, moral challenge and imaginative liberation - all embodied in the forms of art.

Representing the selected award winning productions of 230 film makers from 25 countries, The Roland Collection distributes their work to 4,000 institutions: museums, universities, schools and libraries in 82 countries.

To offer the widest access, in the 1980’s, a patented design of an arena of 16 open air cinemas presented 100 films on art nightly with summer seasons: at The National Mall, Washington, D.C., New York City and Edinburgh. For the Millennium, a system of 100 magic sound zones was installed throughout The English Gardens of Regent’s Park, London.

By pioneering the use of digital technology, The Roland Collection wishes now to offer everyone the embedding of hundreds of film clips and many Video Walls as a proactive introduction to the wonderful world of films on art.

Press Contacts:

Tim Turpin
Sparkpr
+1 (415) 321 1894
tim.turpin@sparkpr.com

Clare Gayner
Bite Communications
+44 (0)20 8834 3454
Clare.Gayner@bitepr.com

Steve Crane
Imarsys
+44 (0) 1444480608
stevencrane@imarsys.com