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Hitwise Reports blinkx Traffic is Surging, Video Index Reaches 26 Million Hours of Content

SAN FRANCISCO, CALIF. – May 28, 2008 – blinkx, the world’s largest and most advanced video search engine, today announced that its market share for video search is now 10 times higher than a year ago, as users increasingly turn to blinkx to find video content ranging from premium high definition movies and sports, to breaking news and top quality niche content.

According to Hitwise Intelligence, traffic to blinkx has increased steadily over the past year and its market share of visits for the week ending May 10, 2008 is 10 times higher than the same week in 2007 (May 2008).

In the same period, blinkx has added dozens of new content partners and increasingly powers video search and advertising for other Web sites.

“We’ve had a tremendous year and built out our business in a number of directions,” said Suranga Chandratillake, founder and CEO of blinkx. “It’s clear that there will continue to be great demand for our technology among users, advertisers and content owners who want to take full advantage of the thriving Video Web.”

Video Search Leader: 26 Million Hours of Content, 350 Media Partnerships

In addition, blinkx is announcing new growth milestones: with over 26 million hours of video indexed and partnerships with more than 350 media companies – from the BBC and Channel 5, to CBS and the Weather Channel – blinkx is the most effective video search engine on the Web today.

According to a recent IDC report by Sue Feldman, research vice president, video downloads have become increasingly popular, but accurate Web video search has been difficult to come by. blinkx is an important player in Web video search because unlike traditional Web search engines, blinkx can analyze video content using a variety of clues including visual, text and sound to increase accuracy.

As a pioneer in video search technology, blinkx has built a reputation as the most effective way to search new forms of online content such as video. With more than 350 partners and 26 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world’s largest and most advanced video search engine. Today, blinkx has indexed more than 26 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge – as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to – and even see – the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

Press Contacts:

Tim Turpin
Sparkpr
+1 (415) 321 1894
tim.turpin@sparkpr.com

Clare Gayner
Bite Communications
+44 (0)20 8834 3454
Clare.Gayner@bitepr.com