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blinkx launches online video portal blinkx Remote

LONDON - Video search engine blinkx has launched blinkx Remote, a portal that enables consumers to search for TV programming available online, including BBC, ITV, Channel 4 and Five shows, via a single gateway.

The service is similar to the BBC, ITV and Channel 4’s planned online TV platform Project Kangaroo, in that it aggregates content from different providers into a single portal.

However, in most cases, unlike Kangaroo, viewers will be taken to individual broadcasters’ players to view content. But in cases where content can be embedded, it will be hosted on blinkx Remote.

blinkx Remote brings information about and access to TV programmes into one location, enabling viewers to find shows by season, episode, title, network or genre. Users will also be able to sign up to receive alerts informing them when new content is available.

Suranga Chandratillake, blinkx’s founder and chief executive, said: “The way content has been spidered and presented on the web has always been a bit messy. blinkx Remote tidies it up and presents it in a clean and easy-to-find format.

“The amount of full length shows available on the net has increased tremendously over the past few months. blinkx Remote provides a structured environment to find this content.”

The company will use its AdHoc advertising platform to serve users with ads targeted on the basis of their content choices. Opportunities on the site will include linear video advertising, in-video advertising (such as overlays) and sponsorship.

Chandratillake added: “We will be able to use AdHoc as part of the experience on the blinkx.com and blinkx Remote site.

“Depending on the type of content and the specific deal with different media owners, we will have different ways of advertising within and around the content.”

Using its own developed video search technology, blinkx Remote filters out video spam, illegal clips and other inappropriate material. The service will only carry full-length, legally available episodes.

Earlier this year, Blinkx’s share price rocketed 50% to almost 40p, fuelled by reports that Google and News Corporation were considering a bid for the firm. blinkx’s board was forced into denying the speculation.

blinkx floated on London’s junior AIM market in May last year.