blinkx Partners With Getty Images to Offer Users the Best in Editorial Multimedia
SAN FRANCISCO, CALIF. – August 27, 2008 – blinkx, the world’s largest and most advanced video search engine, today announced a partnership with Getty Images (www.gettyimages.com), the world’s leading creator and distributor of visual content and other digital media. From entertainment capsules to sporting recaps to the upcoming Democratic and Republican Convention feeds in the United States, Getty Images’ content is now more easily accessible than ever at www.blinkx.com. Under the terms of the agreement, blinkx will leverage its AdHoc platform to place contextually relevant advertising against Getty Images’ multimedia, and will share resulting advertising revenue with Getty Images.
“We’re delighted to partner with Getty Images, a company that is considered the gold standard in its industry,” said Suranga Chandratillake, founder and CEO, blinkx. “Our viewers will enjoy Getty’s diverse range of high quality content. In addition, with Election Day approaching in the States, our American audiences will particularly appreciate Getty’s up-to-the-minute Democratic and Republican National Convention feeds on blinkx.com.”
“We believe our assets deserve wide exposure, and we’re always looking for innovative ways to make our digital content easily accessible,” said Josh Rucci, senior director of multimedia sales, Getty Images. “We’re pleased to partner with blinkx, whose technology enables us to expand our reach further than ever before.”
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 350 partners and 26 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech-recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.
blinkx plc (LSE AIM: BLNX) is the world’s most comprehensive video search engine. Today, blinkx has indexed more than 26 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge – as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to – and even see – the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.
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