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blinkx Partners with People.com To Take Users Across the Red Carpet, Behind the Scenes, and Beyond

SAN FRANCISCO, CALIF. – November 10, 2008 – blinkx, the world’s largest video search engine, today announced a content partnership with People.com, the leading celebrity news site.  Under the terms of the agreement, blinkx has added People.com’s high-quality, original video programming to its ever-expanding index.

People.com content is engaging, up-to-the-minute and 95% original, distinguishing itself from the weekly issue of People Magazine.  The site is the 24/7 source for breaking news, photos, celebrity style, must-see video and more.  People.com’s video assets provide viewers with latest news on top celebs, inside access to exclusive parties and events, a look at celebrity style, and much more.  People.com’s high-quality, professionally-produced video content will now be easily accessible at blinkx.com, including signature franchises like “What You Missed Over The Weekend”, “Who Looked Hot This Week” and “Celebrity Hot Spots”.

“We’re thrilled to partner with People.com, the leading celebrity news site online,” said Suranga Chandratillake, founder and CEO of blinkx.  “Entertainment programming is extremely popular online – and our users will now be able to find the latest video about the hottest celebs through blinkx.com.”

“Our agreement with blinkx offers users around the world even easier access to People.com’s quality content,” said Fran Hauser, President, Digital, Time Inc. Style and Entertainment Group.  “We are pleased to partner with blinkx and capitalize on its unique video search capabilities.”

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 420 partners and 32 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech-recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world’s largest and most advanced video search engine. Today, blinkx has indexed more than 32 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge – as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to – and even see – the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

About People.com

People.com is the leading celebrity site online with 8.8 million unique visitors and 761 million page views in September 2008 (Source:  Comscore MediaMetrix, Omniture). People.com content is up-to-the-minute and 95% original, distinguishing itself from the weekly issue of PEOPLE. At the same time, People.com’s dedicated team of editors, reporters and writers work closely with the magazine’s staff and correspondents across the globe.  People.com has been recognized for breaking some of the biggest celebrity news stories of the last few years.  On February 25, 2008, the day following the Oscars, People.com set a single-day traffic record with over 57 million page views. And on August 4, 2008, People.com hit an all time daily record with 6 million unique visitors for the exclusive photos of Angelina Jolie and Brad Pitts’ twins. (Source: Omniture).  People.com was named “Magazine Website of the Year” in 2008 by AdWeek.

Press Contacts for blinkx:

Tim Turpin
Sparkpr
+1 (415) 321 1894
tim.turpin@sparkpr.com

Adrie Wessels
Bite Communications
+44 (0)20 8834 3474
Adrie.Wessels@bitepr.com

NOMAD for blinkx
Charles Lytle
Citi

Press Contact for People.com:

Claudia DiRomualdo
People.com
(212) 522-3502
Claudia_diromualdo@peoplemag.com