Video Search in the blinkx of an eye
Founded in 2004, blinkx is now the leading video search engine for the Internet. It was spun out of software developer/distributor Autonomy in May 2007. Suranga Chandratillake, the founder of blinkx, answered questions about it.
Q. Most people vaguely aware of blinkx immediately think ‘video search engine’. For those who don’t know, could you explain what video search is?
A. Video search is very similar to the text search that you use on such search engines as Google and Yahoo. You type a word or phrase into a box and the search engine comes back with the relevant results.
Q. In what way is it more complex?
A. Text-based search engines such as Google are useful for finding words on a page, but they don’t really work for finding video. blinkx processes the entire video - frame by frame, word by word - to form a deep understanding of the content of the video itself.
Q. What else do you do besides providing tools to search for content?
A. For consumers, we have offerings such as blinkx Broadband TV (BBTV). Another popular service is blinkx Remote, providing you with up-to-date access to all the TV programmes you can watch for free on the web.
Q. How do you make your money?
A. Our core revenue stream comes from advertising. blinkx can place the rights ads against the right video, at the right time and the right audience. This is powerful for advertisers because it’s so targeted. It also powers video search for some of the top sites on the web, including Ask.com, Lycos, LookSmart, RealPlayer and MSN UK.
Q. You recently reported narrowed losses of $3.26m at half time. When do you expect to make a profit?
A. In our most recent interim results, we announced that we had more than doubled revenues to 115pc to $6.4m and substantially reduced our losses. Top and bottom line performances were ahead of expectations and currently analysts expect the company to reach break-even in 2010.