blinkx To Integrate Internet Video Search Into Set Top Boxes
Video-only search engine service blinkx has partnered with CE platform specialist Miniweb to integrate blinkx’s services into the latter’s interactive television platform.
Viewers will ultimately be able to search and sift through content coming from both broadcast television and online video through a number of sources indexed by blinkx online search services.
blinkx will be deploying syndication, recommendations, targeting and personalisation as part of the deal. Put it in another way, blinkx could become the Google search engine equivalent of video for set top boxes like Sky HD box or Virgin Media’s V+.
Incidentally, Miniweb is already present in nearly 10 million households across the United Kingdom courtesy of BSkyB and supports more than 600 interactive television sites.
But users will not be able to use the facility until the broadcasters decide to add broadband capabilities to their set top boxes; this could mean that in the future, set top boxes could also act as broadband boxes as well.
Last month, blinkx purchased the assets of infamous adware specialist Zango and over the past few years the company has managed to index over 35 million hours worth of programming from 450 service providers.