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blinkx Adds Premium Health Video to Index

SAN FRANCISCO, CALIF. – October 6, 2009 – blinkx, the world’s largest video search engine, today announced new partnerships with the NBC Digital Health Network, icyou, and PreOp.com.  Hundreds of medical and health-related clips are now easily accessible at www.blinkx.com.  Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against these videos. 

Visitors to www.blinkx.com will now be able to find simple answers to all their medical questions.  From the NBC Digital Health Network’s original health-related footage from across NBC, to icyou’s healthcare video from certified medical professionals and PreOp.com’s explanations of complex medical procedures, users will be able to find all the health information they’re looking for at blinkx. 

“With so many people turning their attention online to research personal health, we’re happy to add so much informative medical content to our index,” said Suranga Chandratillake, CEO and founder, blinkx.  “We think health enthusiasts and hypochondriacs alike will find this type of video content extremely useful.”

“We’re dedicated to providing viewers with the most credible health information possible,” said John G. Samellas, CEO, MedSelfEd.  “blinkx’s innovative technology allows us to share our trustworthy clips with more people than ever before, enabling us to increase health awareness across the globe.  We’re pleased to partner with blinkx!”

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find rich media on the Web. The company has made more than 530 partners and indexed over 35 million hours of video and audio content to date.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world’s largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge – as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to – and even see – the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

About icyou

As a user-generated video aggregator, icyou (www.icyou.com) is the source for health videos online. From important medical breakthroughs to the latest diets, from recipes for people with diabetes to vlogs from cancer patients – icyou is where online communities discuss healthcare. Doctors, patients, nurses, health organizations and individuals contribute to the icyou community by uploading video. In addition, icyou creates its own top-notch health videos through Benefitfocus Media™. Join us online at www.icyou.com.

About PreOp.com

PreOp.com, headquartered in Newton, MA, is the emerging leader in the delivery of online patient education about surgical procedures.  For hospitals, physicians, and clinics PreOp.com tools and technologies drive improved patient satisfaction, physician-patient communication, and reduced costs.  Physicians and patients gain greater understanding about the dynamics of surgical procedures. Founded in 1999, PreOp (www.preop.com) partners with leading medical educators, surgeons, nurses, and medical illustrators to produce its online content library.

Press Contacts for blinkx:

Tim Turpin
Sparkpr
+1 (415) 321 1894
tim.turpin@sparkpr.com

Nicole Love
Marlin PR
+44 207 869 8328
Nicole.love@marlinpr.com

NOMAD for blinkx
Charles Lytle
Citi

Press Contacts for icyou:

Joy Capps
Benefitfocus
+1 (843) 991 9276
joy.capps@benefitfocus.com

Press Contacts for PreOp.com:

Elizabeth Goldsmith
GoldsmithPR
+1 (781) 259 8584
liz@goldsmithpr.com