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blinkx Partners With WWF to Bring Users Live Footage From the Copenhagen Climate Summit

SAN FRANCISCO, CALIF. – December 7, 2009 – blinkx, the world’s largest and most advanced video search engine, today announced a new partnership with the WWF’s Inside COP15.  Between December 7th and 19th, up-to-the-minute footage from the Copenhagen Climate Summit will be available at www.blinkx.com.  Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against these videos, and share resulting advertising revenue with Inside COP15.

Inside COP15 was created by WWF to deliver live, on-demand video news coverage of the Copenhagen Climate Summit in Copenhagen, Denmark.  The conference will bring together world leaders, civil society, negotiators, and concerned citizens to agree on a new global climate deal.  Inside COP15 will produce more than an hour of video news, interviews, and debates each day to keep the global community updated on all conference affairs.  Visitors to www.blinkx.com will have easy access to all the latest-breaking Copenhagen Climate Summit news.

“In building up the most comprehensive video search engine available today, blinkx has had the pleasure of adding some of the world’s most interesting and diverse video footage to our index,” said Suranga Chandratillake, founder and CEO, blinkx.  “Inside COP15’s clips serve as a perfect example.  Our partnership with the WWF gives users unable to make it to Copenhagen a window into a fortnight of important debate aimed at protecting the future of our planet.”

“Inside COP15 is a major step forward for WWF to engage new audiences and I’m delighted to be partnering with blinkx to reach as many people as possible,” said Martin Atkin, WWF’s Executive Producer.  “Our online video blog - live and on-demand - will enable people all over the world to feel part of these crucial climate talks in Copenhagen.”

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find rich media on the Web. The company has made more than 650 partners and indexed over 35 million hours of video and audio content to date.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world’s largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge – as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to – and even see – the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

About WWF

WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature.

Press Contacts for blinkx:

Tim Turpin
Sparkpr
+1 (415) 321 1894
tturpin@sparkpr.com

Nicole Love
Marlin PR
+44 207 869 8328
Nicole.love@marlinpr.com

NOMAD for blinkx
Charles Lytle
Citi

Press Contacts for WWF:

Martin Atkin
WWF International
+41 79698 2985
matkin@wwf.panda.org
cop15.panda.org