blinkx Eyes Rich Reward For Online Video
Video may well be credited for killing the radio star, but the rise in popularity of online video in 2009 has placed traditional TV firmly on the endangered list.
In 2009 half a million people paid to watch the England versus Ukraine football match streaming live over the internet; Obama’s inauguration drew 70 million viewers online as opposed to 40 million on TV (Nielsen); global web traffic shot up 33% as the world logged on to watch the funeral of Michael Jackson; and online advertising surpassed TV advertising spend for the first time.
Research by comScore revealed that in January alone more than 280 million hours of online video content was watched in the UK and now 84% of UK online users view a video every single month.
We’ve seen this trend reflected not only in the growth of our core audience at blinkx.com, but even more dramatically in the success of blinkx Remote, a tool on the blinkx website that offers immediate access to full-length programmes.
The blinkx Remote viewership has grown an average of 83% every month since launching in July 2008 and we are finding that our audience is increasingly staying for longer.
Whilst 2009 has been an interesting year from a rights ownership point of view, 2010 is a time of tremendous potential.
The continued growth of the online video advertising market, coupled with the increasing number of top-tier media companies and broadcasters who are distributing their content on the internet, have come at a time when demand for rich media online is at an all-time high. These factors, combined with the increased availability of high-quality online video, have laid the foundation for blinkx to solidify its position as the premier destination for online TV and video.
This year YouTube withdrew music videos for a time and established media players have voiced plans to further lock down content, which is an issue of major significance and complexity, but not one that will lead to changes overnight for the industry or blinkx.
The reality is that no single media company owns all the content everyone wants to watch. We all watch multiple channels on TV, we all read more than one publication whether on- or off-line.
That means fundamentally, there will continue to be fragmentation, and as a result there will be a need for technology to help users navigate all the content that’s out there.
Our model is to use technology to help connect viewers to online video content and generate value from being the service that makes that connection.