blinkx and Mobica in Mobile Video Tie-up
Video search engine blinkx has announced a strategic partnership with Mobica, which provides mobile solutions and services for handset vendors, platform providers and mobile carriers.
Under the terms of the agreement, blinkx and Mobica will collaborate to build a platform-independent service that delivers professionally-produced news and entertainment highlights to mobile devices, so consumers can enjoy a variety of themed channels, featuring relevant and up-to-date video clips in a ‘snack-size’format. The companies say the joint offering will deliver unique benefits to operators, enabling them to act as mobile broadcasters and thereby gain advertising revenue, as well as increasing user satisfaction and retention. Leveraging blinkx’s AdHoc platform, the first contextual advertising platform for online video, the offering also offers advertisers the opportunity to combine professionally-produced video content with contextually targeted advertising.
“Consumer demand for mobile video continues to grow exponentially, and blinkx can deliver top quality content in an ideal format – a playlist of relevant, snackable content,” says blinkx CEO, Suranga Chandratillake. “We’re thrilled to be partnering with Mobica, one of the most dynamic companies in the mobile development space, to deliver this unique video solution to wireless operators.”
As part of its web-based offering, blinkx has formed more than 650 partnerships and indexed over 35 million hours of video and audio content to date.