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blinkx partners with Mobica to bring personalized video channels to mobile phones

Total Telecom

blinkx, the world’s largest and most advanced video search engine, today announced a strategic partnership with Mobica, a leading provider of cutting-edge mobile solutions and services for leading handset vendors, platform providers and mobile carriers.

Under the terms of the agreement, blinkx and Mobica will collaborate to build a platform independent service that delivers professionally produced news and entertainment highlights to mobile devices, so consumers can enjoy a variety of themed channels, featuring relevant and up-to-date video clips in a “snack-size” format that is ideal for people on the move.

The joint offering will deliver unique benefits to operators, enabling them to act as “mobile broadcasters” and thereby gain advertising revenue, as well as increase user satisfaction and retention.

Leveraging blinkx’s ground-breaking AdHoc platform, the first contextual advertising platform for online video, the offering also delivers a unique value proposition for advertisers: the opportunity to combine professionally produced video content with contextually targeted advertising for the most effective marketing experience in any mobile environment.

“Consumer demand for mobile video continues to grow exponentially, and blinkx can deliver top quality content in an ideal format – a playlist of relevant, snackable content,” said Suranga Chandratillake, founder and CEO, blinkx. “We’re thrilled to be partnering with Mobica, one of the most dynamic companies in the mobile development space, to deliver this unique video solution to wireless operators.”

“By partnering with blinkx, we’re able to deliver a solution that capitalizes on our world-class mobile software development capabilities, as well as blinkx’s unique content and advertising platform,” said Mike Gibbons, managing director, Mobica. “It is an exciting opportunity for mobile operators who want to enhance their video services, and generate new revenue streams.”

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find rich media on the Web. The company has made more than 650 partners and indexed over 35 million hours of video and audio content to date.