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blinkx Extends Partnership with Brazilian Digital Media Pioneer, ELO Company, to Launch Internet TV Platform

SAN FRANCISCO, CALIF.—April 14, 2010—blinkx, the world’s largest and most advanced video search engine, and ELO Company, a Brazilian digital media company and distributor of audiovisual content, today announced the launch of ELO blinkx Brasil Internet TV platform to provide Brazilian consumers with access to millions of streaming videos on the Web. Users will now be able to easily discover and watch their favorite content, from music, entertainment, food, sports, travel, fashion and much more, wherever and whenever they want, free of charge.

Using blinkx’s patented search technology, the ELO blinkx Brasil Internet TV platform allows users to easily search, discover and watch thousands of high-quality videos online. The Platform also provides advanced interactive tools and links to related content to give users a rich viewing experience.

“Brazil is one of the most exciting and fast-growing markets for digital media,” said Suranga Chandratillake, founder and CEO of blinkx. “Broadband access has been doubling year over year, and it’s estimated that by 2013, there will be over 65 million Brazilians online. We’re thrilled to be partnering with one of the leading digital media companies to provide a way for consumers to more easily navigate, discover and access video content online.”

“As the leading digital media company in Brazil, we are committed to providing consumers with the best, most interactive online experience,” said Sabrina Nudeliman, ELO Company’s director and co-founder. “By partnering with blinkx, we’re able to expand our service to offer an innovative way for users to find and access all of the premium content available on the Web, free of charge.”

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find rich media on the Web. The company has made more than 650 partners and indexed over 35 million hours of video and audio content to date.

About ELO Company

ELO Company is a leading digital media company and distributor of audiovisual content in Brazil.
It has a wide-ranging catalogue of videos including feature length films, shorts, videoclips,  documentaries, miniseries, and animations that are distributed to TV channels, festivals, exhibitions, and airlines all over the world. In its digital media business, ELO has 18 themed channels available with more than 1,000 titles to be released on various platforms.  ELO was granted exclusive licensing rights to use technology supplied by blinkx to operate its Internet TV in Brazil. Furthermore, ELO develops branded TV channels in a joint partnership with brands seeking a differential advantage to enhance their communication. Find out more on www.elocompany.com.br.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world’s largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge – as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to – and even see – the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

Press Contacts for blinkx

Tim Turpin
Sparkpr
+1 (415) 321 1894
tim.turpin@sparkpr.com

Nicole Love
Marlin PR
+44 207 869 8328
Nicole.love@marlinpr.com

NOMAD for blinkx
Charles Lytle
Citi