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Mobile video partnership set to benefit operators

Cambridge News

“SNACK-sized” news and entertainment video clips will soon be available to watch on your mobile phone courtesy of a company founded in Cambridge.

Blinkx, the world’s largest internet video search engine, has struck a deal with Mobica to produce specially-designed videos for people on the move to access on their mobiles.

The business model will allow mobile phone operators to act as mobile broadcasters, so they can generate their own advertising revenue, as well as increase user satisfaction and retention.

A blinkx spokesman said the project offers “the opportunity to combine professionally produced video content with contextually targeted advertising for the most effective marketing experience in any mobile environment”.

Suranga Chandratillake, founder and chief executive of blinkx, said: “Consumer demand for mobile video continues to grow exponentially, and blinkx can deliver top quality content in an ideal format – a playlist of relevant, snackable content.

“We’re thrilled to be partnering with Mobica, one of the most dynamic companies in the mobile development space, to deliver this unique video solution to wireless operators.”

Mobica is a provider of mobile solutions and services for handset vendors, platform providers and mobile carriers.

Mike Gibbons, the firm’s managing director, said: “By partnering with blinkx, we’re able to deliver a solution that capitalises on our world-class mobile software development capabilities, as well as blinkx’s unique content and advertising platform.

“It is an exciting opportunity for mobile operators who want to enhance their video services, and generate new revenue streams.”

To date, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand.

Rather than having to trawl the internet for clips searching using only a keyword, blinkx boasts that its high-tech search technologies “listen to – and even see – the web”.