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ITN strikes content deal to provide video to Iliffe

ITN Productions has signed a deal with newspaper publisher Iliffe News & Media to supply video packages across the latter’s 24 websites.

ITN Productions will supply video footage covering national, international and sports stories and featuring ads served by blinkx.

Regional news publisher Iliffe News & Media has a number of websites in the UK including the Cambridge Evening News. ITN has also struck a similar deal with satirical news site Daily Mash.

Mark Browning, ITN Productions MD, said, “The addition of two new partners extends the reach of the Premium News Network, creating a larger network of websites for advertisers to reach attractive audiences globally.”

ITN has recently bolstered its online business by striking a deal with Paddy Power to stream its editorial content to the bookmaker’s website (nma 1 July 2010).