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Microsoft, Yahoo Address Online Ads by Letting Users Choose


blinkx Plc, an online video-search operator spun off by Autonomy Corp., is among companies that stand to benefit from the expected surge in video ads, said Chief Executive Officer Suranga Chandratillake.

The site, which gets 99 percent of its revenue from advertising and was rated by ComScore as the fastest-growing video site after Facebook, targets consumers with ads using software that analyzes words and visual signs. Users can even choose their own endings to some video ads.