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blinkx Partners with Videojug and Howdini to Bring Users Expert Instruction On Every Topic, From Taylor Swift Inspired Updos to Barbeque Ribs on the Grill

SAN FRANCISCO, CALIF. – September 8, 2010 – blinkx, the world’s largest and most advanced video search engine, today announced partnerships with leading how-to online video publishers Videojug and Howdini to bring users professionally produced video content on a variety of topics.

 

Through these partnerships, viewers now have access to over 50,000 videos on www.blinkx.com that will help them master a wide range of skills, from throwing the perfect curve ball to puppy-proofing the home and more. Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against these videos and share resulting advertising revenue with the partners.

One of the world’s most comprehensive libraries of free factual videos online, Videojug’s how- to videos deliver easy-to-follow, bite-size tutorials on a wide range of topics from beauty and style know-how to health issues, DIY dilemmas and how best to tackle parenting problems. Videojug also features leading experts from various fields to provide real expertise and answers to a wide range of common questions and concerns for their “Ask the Expert” videos. Through Howdini, blinkx viewers will also have access to advice from experts who are frequently invited to popular TV programs such as Good Morning America, The Today Show, Money, Prevention, and Food and Wine.

“Many people are turning to online video when they are learning something new or in need of expert advice,” said Suranga Chandratillake, founder and CEO of blinkx. “We’re delighted to partner with Videojug and Howdini to expand our ever-growing index of premium, professionally produced how-to videos.”

Tom Laidlaw, CEO, Videojug commented, “Consumer demand for online video is booming and Videojug is dedicated to helping people use the medium to learn new skills. blinkx’s innovative technology allows us to share our how-to and instructional videos with even more people—everywhere, immediately and easily.”

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find rich media on the Web. The company has made more than 720 partners and indexed over 35 million hours of video and audio content to date.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world’s largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge – as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to – and even see – the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

About Videojug

Videojug, owns www.videojug.com, the original ‘how to’ video website, with over 125,000 professionally-produced and curated pages of video and text information. The easy to follow, bite-size ‘How to’ guides cover an enormous range of topics from beauty and style know-how, health issues, DIY dilemmas and how best to tackle parenting problems. Videojug is the No.1 Most Viewed UK Guru Channel on YouTube and is No.12 Most Viewed Guru Channel on YouTube globally. “Videojug is a market leader in factual “how-to” videos having enjoyed continual, strong growth since it pioneered the “How-To” sector in 2006. Videojug has built a substantial library - running to tens of thousands of films - of professionally-produced factual, informative videos.” (http://www.youtube.com/t/partnerships_success).

About Howdini

Howdini is life’s little instruction manual, in HD. We’re all about bringing together the top, most respected experts in their fields to help us be the best we can be at all of the little and not-so-little challenges of our complicated lives. Howdini is the place to be for the know-how you want, when you need it.  Or maybe it’s the know-how you need, when you want it. Whatever. We’re here to help. So come in and look around, won’t you? We think you’ll love finding everything you want to learn about in one convenient place, and as we grow and add more categories and more Howdinis, you’ll be doing less surfing and more learning right here. And unlike television, Howdinis aren’t limited by time—we don’t have to break for commercials, and we’re always on.

Press Contacts for blinkx

Nicole Love
Marlin PR
+44 207 869 8328
nicole.love@marlinpr.com

Tim Turpin
Sparkpr
+1 (415) 321 1894
tim.turpin@sparkpr.com

Charles Lytle
Christopher Wren
Citigroup Global Markets Ltd
NOMAD and Broker for blinkx plc
+44 207 986 9756

Press Contact for Videojug

Kirsty Langan
T: +44 207 250 4309
M: +44 7779 583 594
Kirsty.langan@videojug.com