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Belgacom Signs Strategic Partnership with blinkx to Power Video Search Across its Entertainment Platform

SAN FRANCISCO, CALIF.—November 17, 2010—blinkx, the world’s largest and most advanced video search engine, today announced a strategic partnership with Belgacom, Belgium’s leading quadruple play provider with Internet broadband, television, mobile and wireline communication services, to power TV and Video Search across Belgacom’s new entertainment platform. This strategic partnership is exclusive for Belgium and Luxembourg and will open the door to new business models and opportunities in digital TV and entertainment.

Based on technology that was perfected over 12 years at Cambridge University, blinkx uses patented conceptual search, combined with speech and image recognition software, to understand large amounts of rich media content more thoroughly than any other solution available today. This deep understanding of content enables blinkx to deliver unrivaled accuracy and relevancy in its video and TV search capabilities.

A telecom and media industry pioneer, Belgacom has chosen to incorporate blinkx’s unique technology into its next generation entertainment platform, which will bring more content and applications to a wider variety of devices, including TVs, PC/Macs and mobiles, thanks to Belgacom’s smart networks, and deliver a highly personalized and entertaining experience to users.

“We’re thrilled to be working with Belgacom on this initiative,” said Suranga Chandratillake, founder and CEO, blinkx. “We believe their plans for this entertainment platform are truly visionary and represent the future of the three-screen experience. Belgacom understands how audiences want to consume content and blinkx’s unparalleled search and discovery functionality can help them deliver the best, most personalized user experience.”

“blinkx’s in-depth video search technology is truly unique and the company has always been an innovator in the online TV and video space,” said Didier Bellens, CEO of the Belgacom Group. “Belgacom is committed to bringing the most cutting-edge technology and the very best user experience to our customers. This strategic partnership with blinkx complements other innovative initiatives we announced last months with OnLive, Jinni and Softkinetic / In3Depth, all leading and visionary companies in their fields.”

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find rich media on the Web. The company has made more than 720 partners and indexed over 35 million hours of video and audio content to date.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world’s largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge – as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to – and even see – the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

About Belgacom

Belgacom (Euronext Brussels: BELG) is Belgium’s leading quadruple play provider with Internet broadband, television, mobile and wireline communication services. More information:  www.belgacom.com.

Press Contacts for blinkx

Tim Turpin
Sparkpr
+1 (415) 321 1894
tim.turpin@sparkpr.com

Nicole Love
Marlin PR
+44 207 869 8328
nicole.love@marlinpr.com

Charles Lytle
Christopher Wren
Citigroup Global Markets Ltd
NOMAD and Broker for blinkx plc
+44 207 986 4000