blinkx Unveils Chic Fashion Clips from FashionTV, CHIC.TV and VIDCAT
SAN FRANCISCO, CALIF.—May 31, 2011—blinkx, the world’s largest and most advanced video search engine, today announced partnerships with FashionTV, CHIC.TV and VIDCAT to offer fashion, beauty and celebrity-style enthusiasts access to the best in fashion advice, news and trends. Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against the videos and share resulting advertising revenue with the partners.
From D.I.Y. fashion and haute couture, to celebrity style and beauty trends, fashionistas everywhere can find and watch the best fashion videos at www.blinkx.com. FashionTV provides an exclusive worldwide overview of fashion, beauty, lifestyle and luxury, showcasing the best shows from the main fashion capitals of the world, top designer’s shows, top models, Hollywood stars on the red carpet, parties and fashionable events from around the world. CHIC.TV is a fashion and lifestyle video magazine that is at the forefront of established and emerging trendsetters. VIDCAT specializes in fashion and beauty and its video archives include fashion runway shows (1980s-present), backstage footage, designer interviews and vintage fashion newsreels from the 1950s-60s.
“Fashion videos are very popular on blinkx because fashion enthusiasts not only strive to stay up-to-date on upcoming trends, but also want to remember vintage styles from recent history,” said Julia Blystone, chief marketing officer, blinkx. “We are thrilled to provide our users with such a comprehensive collection of high-quality fashion TV.”
“FashionTV entertains and inspires its trendy and fashion-forward audience with the latest news from major fashion shows, designer events and so much more,” said Olga Chepurko, Business Development, FashionTV. “As the world’s largest video search engine, blinkx is the perfect vehicle for budding and seasoned fashion fanatics everywhere to easily discover and watch relevant video content online.”
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find rich media on the Web. The company has made more than 720 partners and indexed over 35 million hours of video and audio content to date.
blinkx plc (LSE AIM: BLNX) is the world’s largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge – the growing amount of TV and user-generated content on the Web means keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to—and even see—video on the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.
Since its inception in 1997, FashionTV has been setting the highest standards for excellence in fashion and lifestyle broadcasting. It has become one of the most widely-distributed satellite channels in the world with over 75 satellite and thousands pay-tv operators, totaling around 400 million households and 7 million public locations in 193 countries across the five continents. The only TV equivalent to fashion print media appealing to everyone interested in fashion, style, beauty and trends, fashiontv understands and caters to its audience by providing original, unbiased and informative programming not available on other networks. A strong image and exceptional awareness of FashionTV’s brand projects a unique, cosmopolitan and a modern style allowing for influential partnerships with many global brands.
Established in 2006 and based in New York City, CHIC.TV is a fashion and lifestyle video magazine airing on largest Internet TV syndication network in the industry and best known for its 10 seasons of covering the New York Fashion Week.
Viewed by millions CHIC.TV’s top shows, CHIC.TV Fashion and CHIC.TV Models include a library of hundreds of video clips and hours of editorial, original and independent content. CHIC.TV is at the forefront of style depicting established and emerging trend setters and is targeting lifestyle connoisseurs who wish to better their sense of style and enjoyment of life. Whether on the go, at the office or at home, CHIC.TV is always fun, exciting and fresh.
VIDCAT is a New York based video production and distribution company specializing in fashion and beauty. Our video archives include fashion runway shows (1980s-present), backstage footage, designer interviews and vintage fashion newsreels from the 1950s-60s.
We have produced training, trend and image programs for major fashion companies and international retail stores. We often use footage from the VIDCAT archives to enhance the productions for our clients. In addition, we license fashion footage from the video archives to television and corporate clients for broadcast and multi-media usage. We recently launched VIDCAT TV, an Internet Television Channel that features fashion videos from our archive. The channel is available for syndication to fashion and beauty related websites.
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