Burst Media Launches Video Channels to Enhance and Complement Publisher Content
BURLINGTON, MA— November 2, 2011— Burst Media, (http://burstmedia.com), a leading online media company and wholly owned subsidiary of blinkx PLC (LSE AIM: BLNX), today introduced 12 new Internet video channels offering TV-style programming on a wide range of subjects, from food to fashion, celebrity gossip to gardening, health to How To.
The new channels are available to Burst’s ecosystem of top independent publishers, who can easily incorporate the video programming into their websites to complement and enhance their own content. Style blog Fashiongonerogue.com, a fashion force with over 16,000 fans on Facebook and part of Burst’s Ella community, for example, has integrated a video tab offering the Style and Entertainment channels, while Professorshouse.com, a one-stop source for home, relationship, family and cooking advice that attracts over 280,000 unique visitors a month, has incorporated the Parenting, Travel and Food channels.
Each of the 12 channels carries hand-selected, premium video from a host of blinkx’s direct play partners, including Reuters, Howcast, CelebTV, GeoBeats and TVGuide, ensuring that publishers maintain their high content standards and continue to deliver the engaging, high value experience their audiences have come to expect. For advertisers, the new channels enable brands to leverage video to connect with audiences across the web’s most dynamic communities through a suite of standard and custom rich media units.
“We believe that the video channels we’re introducing today will enable our communities of independent publishers to add value to the wonderful experience they already offer both to their audiences and to their advertisers,” Jessica McGranahan, SVP, publisher strategy & development at Burst. “Video has become a vital, integral part of online media consumption, with over 85% of Americans watching online video content every month.* Our video channels will enhance and increase the types of content that publishers in the Burst ecosystem can deliver, and allow them to do so in a very customized, relevant way.”
“Working with Burst Media has injected our available inventory with more relevant advertisements. The quality, value and options of the advertisements have also been phenomenal. Moreover, it’s so easy to not only implement the various ad sizes, but to edit the ad preferences to maintain control on the finest details,” said Carl Barnett, managing editor, Fashion Gone Rogue. “The video channels offer another element to add to our toolbox to keep readers engaged and on pages longer. It delivers relevant content and all we have to do is implement a simple copy & paste code to our site. The whole process is both transparent and rewarding.”
“The launch of the video channels represents a significant milestone in the progression of Burst’s new publisher strategy following its acquisition by blinkx in April 2011,” said Suranga Chandratillake, founder and CEO, blinkx. “The ability to integrate blinkx’s premium video content with Burst’s reach of 150 million monthly uniques and 35 billion page views** per month is an enormous opportunity – one that gives us the potential to create personalised, online television that is watched by hundreds of millions of users - a combination that’s a win-win-win proposition for users, publishers and advertisers.”
For more information on the video channels, please visit BurstMomIQ.com, BurstElla.com, BurstStadium.com, and GiantRealm.com or contact John Babcock at 781-852-5280.
* comScore Media Metrix, September 2011
** comScore Media Metrix, September 2011
About Burst Media
Founded in 1995, Burst Media represents thousands of independent web publishers. Through a select group of vertical channels, built around areas of specific interest, Burst connects advertisers with audiences across the web’s most dynamic communities in a social, engaging way. A wholly owned subsidiary of blinkx PLC (LSE AIM: BLNX), Burst is headquartered in Burlington, Massachusetts, with sales offices throughout the United States and in the UK. Visit http://burstmedia.com or call +1 (781) 852 5200 for more information.
blinkx plc (LSE AIM: BLNX) is the world’s largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge – the growing amount of TV and user-generated content on the Web means keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to—and even see—video on the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.
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