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Burst Media to roll out 12 online video channels

Online media company Burst Media, a subsidiary of blinkx, is to launch 12 new video channels offering content on food, celebrity gossip, gardening and health.

The new channels will allow independent publishers to incorporate video programming into their websites to complement their own content, with each of the 12 channels offering video from a number of blinkx partners, including Reuters, Howcast, CelebTV, GeoBeats and TVGuide.

Brands will be able to advertise around the video content.

“We believe that the video channels we’re introducing today will enable our communities of independent publishers to add value to the wonderful experience they already offer both to their audiences and to their advertisers,” Jessica McGranahan, SVP, publisher strategy & development at Burst. “Video has become a vital, integral part of online media consumption, with over 85% of Americans watching online video content every month.* Our video channels will enhance and increase the types of content that publishers in the Burst ecosystem can deliver, and allow them to do so in a very customized, relevant way.”

“The launch of the video channels represents a significant milestone in the progression of Burst’s new publisher strategy following its acquisition by blinkx in April 2011,” added Suranga Chandratillake, founder and CEO, blinkx. “The ability to integrate blinkx’s premium video content with Burst’s reach of 150 million monthly uniques and 35 billion page views** per month is an enormous opportunity - one that gives us the potential to create personalised, online television that is watched by hundreds of millions of users - a combination that’s a win-win-win proposition for users, publishers and advertisers.”

Bust already runs online video channels Ella, MumIQ, Giant Realm and Ignition.