Keep up with the latest press releases and insights from RhythmOne.

blinkx Powering Video for Popular Visual Browser Aurasma

SAN FRANCISCO, Calif. — November 3, 2011 — blinkx, the world’s largest and most advanced video search engine, today announced that it is powering video for Aurasma, the world’s first visual browser for smartphones and tablets that recognizes physical objects and delivers related online content - videos, animations, audio or web pages - in real time.

Aurasma uses powerful image and pattern recognition technology to merge the physical and virtual worlds. With more than two million downloads since its launch in June, Aurasma uses real world images and objects as triggers, merging them with rich interactive content such as videos and 3D animations called “Auras”. Available for iPhone4, iPad2 and high powered Android devices, Aurasma is available for free in the App Store and Android Market.

When Aurasma recognizes an object, related video is automatically played on the smart phone or tablet, pulling from blinkx’s massive index. The user can enjoy the video and then opt to click through to transition to the related website. For example, a user watching a movie trailer about “Footloose” can click through to learn more about the new movie’s cast, visit a site to buy tickets or sample the new soundtrack.

“We are thrilled to partner with blinkx, a sister spin-out of our parent company Autonomy. This agreement allows us to provide our millions of users with access to a rich index of Internet video content,” said Jennifer Rapp, general manager, Aurasma. “The same core technology, IDOL, is at the heart of all three companies – a testament to its vast potential to change the way in which we interact with information and computers.”

“Aurasma is a killer application - point your iPhone at a building, logo, magazine cover or a photo of a famous athlete and you’re instantly transported to a multimedia universe, enhancing your real world experience in an entirely new way,” said blinkx founder and CEO Suranga Chandratillake. “We’re excited to see such a powerful application incorporating our technology.”

About Aurasma

Aurasma is the world’s first visual browser – a new platform technology that merges the physical world with the virtual. Available as a free app for iPhone4, iPad2 and high-powered Android devices or as a free kernel for developers, Aurasma uses advanced image and pattern recognition to recognize and understand real-world images and objects in much in way the human brain does.  It then seamlessly blends the real-world with rich interactive content such as videos and animations called “Auras”.  Auras can be created for printed images, product packaging, clothing, physical places and users can even use the app to create and share their own. Since its launch in June 2011, Aurasma has had more than two million downloads. Over 500 partners in markets including retail, sport, automotive, consumer electronics, entertainment, advertising and publishing are using the free technology in their campaigns or embedding the technology in their own applications. Aurasma was developed by and is part of software company Autonomy – an HP Company.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world’s largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge – the growing amount of TV and user-generated content on the Web means keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to—and even see—video on the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at

Press Contacts for blinkx

Tim Turpin
+1 (415) 321 1894

Nicole Love
Marlin PR
+44 207 869 8328

Charles Lytle
Christopher Wren
Citigroup Global Markets Ltd
NOMAD and Broker for blinkx plc
+44 207 986 4000

Press Contact for Aurasma

Lauren Offers
+1 (415)  852 8998