blinkx Partners With Everwell TV for a Healthy Video Choice
SAN FRANCISCO, CALIF.— December 20, 2011— blinkx, the world’s largest and most advanced video search engine, today announced a partnership with Everwell TV, the award-winning entertainment/health digital out-of-home network of parent company MediVista Media. As a premier health content provider and distributor, Everwell TV reaches millions of viewers in physicians’ offices nationwide. Through this partnership, blinkx will offer a broad array of original and engaging health-related videos from Everwell to its users. Leveraging its unique AdHoc platform, blinkx will place contextually relevant advertising against the videos and share resulting revenue with Everwell TV.
Everwell TV is dedicated to creating unbiased, useful, and engaging video content that helps people make informed choices about their health and communicate more effectively with their physicians. With video content from ‘Food Facts’ and ‘Meal Makeovers’ cooking segments to ‘Stump the Doc’ question and answer pieces, Everwell TV makes learning about your health fun and accessible.
“We’re seeing an ever- growing demand for health and wellness content on the Web, so we’re delighted to partner with Everwell and offer its extensive, entertaining health-focused video content to help better inform our health conscious audiences,” said Julia Blystone, CMO of blinkx.
“At its core, MediVista Media is a premium health content production house, and so we are always looking at unique opportunities to engage audiences outside of our owned and operated network” said Matt Herren, vice president of business development, MediVista Media. “The blinkx partnership should prove valuable in the continued expansion of our digital footprint—capturing additional revenue, and delivering quality health programs to viewers across the globe.”
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find rich media on the Web. The company has made more than 720 partners and indexed over 35 million hours of video and audio content to date.
blinkx plc (LSE AIM: BLNX) is the world’s largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge – the growing amount of TV and user-generated content on the Web means keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to—and even see—video on the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.
Everwell is the brand of MediVista Media, which owns and operates digital screens in physicians’ waiting areas nationwide. The company produces original, award-winning video programming that is distributed through the Everwell TV network, the Web, and other platforms. Everwell’s lively, engaging, medically-reviewed content reaches consumers at multiple touch points, helping them lead healthier lives. Go to www.everwell.com to explore Everwell’s consumer Web site.
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