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blinkx Partners With LifeMinute.TV

SAN FRANCISCO, CALIF.—JANUARY 3, 2012—blinkx, the world’s largest and most advanced video search engine, today announced a partnership with LifeMinute.TV, a portal to free, broadcast-quality video and audio content. This partnership will give blinkx users access to a wide array of high-quality lifestyle video content ranging from fashion runways, music, movies, beauty news to parenting, travel, and finance. Leveraging its unique AdHoc platform, blinkx will place contextually relevant advertising against the videos and share resulting revenue with LifeMinute.TV.

LifeMinute.TV is dedicated to providing the latest in greatest in lifestyle video content.  From holiday gift ideas and tips on taking the perfect family portrait, to fashion forecasts and celebrity interviews, LifeMinute.TV has what you’re looking for.

“According to recent comScore research, 42.6 billion videos were viewed online in the month of October, representing an all-time high, and lifestyle-oriented content is one of the most popular categories,” said Julia Blystone, CMO, blinkx. “Whether it’s for holiday recipe help, style advice, or personal finance recommendations, LifeMinute.TV has just the right video, and we’re delighted to offer this extensive new library to our audience.”

“LifeMinute.TV is the premiere destination for high-quality lifestyle video” said Bill Mitreuter, director of business development, LifeMinute.TV. “We are excited to partner with blinkx as its unique technology and advanced search capabilities to enable fans everywhere to easily discover and watch relevant video content online.”

 

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find rich media on the Web. The company has made more than 720 partners and indexed over 35 million hours of video and audio content to date.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world’s largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge – the growing amount of TV and user-generated content on the Web means keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to—and even see—video on the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

About LifeMinute.TV

LifeMinute.TV is the premiere destination for high-quality, high-definition lifestyle video. Contributors are renowned writers and experts in their fields, giving LifeMinute exclusive access to cover the latest and greatest in lifestyle, from the fashion runway to the red carpet, fashion and beauty trends, music news, home entertaining tips, parenting advice, money-saving tips, and celebrity buzz. News mediums from around the globe have come to rely on LifeMinute’s content to supplement their programming needs.  LifeMinute is based in New York.  More information is available at www.lifeminute.tv.

Press Contacts for blinkx

Tim Turpin
Sparkpr
+1 (415) 321 1894
tim.turpin@sparkpr.com

Nicole Love
Marlin PR
+44 207 869 8328
nicole.love@marlinpr.com

Charles Lytle
Christopher Wren
Citigroup Global Markets Ltd
NOMAD and Broker for blinkx plc
+44 207 986 4000

Press Contact for LifeMinute.TV

Bill Mitreuter
LifeMinute.tv
bmitreuter@lifeminute.tv