Ahead of the Biggest Basketball Event of the Year, blinkx Scores Partnership With PERFORM
SAN FRANCISCO, CALIF.— March 5, 2012—blinkx, the world’s largest and most advanced video search engine, today announced a partnership with sports media group PERFORM, owner of one of the largest digital sports rights portfolios in the world. This partnership will give blinkx users access to a wide array of original and high-quality college sports content, allowing fans to keep up with the most exciting plays and players from colleges across the country. Leveraging its unique AdHoc platform, blinkx will place contextually relevant advertising against the videos and share resulting revenue with PERFORM.
From revealing player interviews to pulse-pounding coverage, blinkx will be your virtual court/field-side seat to every memorable moment of college men’s basketball and football. PERFORM, which commercializes multimedia sports content across internet-enabled devices, captures all the buzzer-beaters and dunk contest spectacles that make March the biggest basketball month of the year. Plus, with expert pre and post-game analysis, you’ll have all the insider info you need to boast about your bracket and impress the others in your tournament pool.
“Sports videos are always in extremely high demand on blinkx, and will be especially popular during the highly anticipated tournament in March,” said Suranga Chandratillake, CEO of blinkx. “We’re thrilled to add PERFORM’s high quality and timely college sports coverage to our index, giving blinkx users the sports action and analysis they crave.”
“In 2011, PERFORM delivered over 3.5 billion video streams with over 90 million monthly unique users in Q4, covering 200+ sports, and we are always looking to expand our video-hungry audience,” said Juan Delgado, MD Americas for PERFORM. “We are excited to partner with blinkx as its unique technology and advanced search capabilities will allow sports fans everywhere to easily keep up with their favorite teams and catch the thrilling moments they may have missed.”
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find rich media on the Web. The company has signed more than 720 partners and indexed over 35 million hours of video and audio content to date.
blinkx plc (LSE AIM: BLNX) is the world’s largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge – the growing amount of TV and user-generated content on the Web means keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to—and even see—video on the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.
PERFORM is a market leader in the commercialisation of multimedia sports content across internet-enabled digital platforms. Through production, technical and commercial solutions, PERFORM powers digital channels that distribute content in a number of forms - video, editorial, audio and data - across multiple platforms, to millions of sport fans around the world. In April 2011, PERFORM listed on the London Stock Exchange.
Press Contacts for blinkx
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Press Contact for PERFORM
Kim Parker, Head of PR & Marketing
+44 7908 522 181