blinkx Teams Up With Video Producer Zazoom
SAN FRANCISCO, CALIF.—March 7, 2012— blinkx, the world’s largest and most advanced video search engine, today announced a partnership with Zazoom, the parent company of the popular video brand Buzz60. Through this partnership blinkx will offer its users a broad array of Buzz60’s short-form video programming on subjects ranging from politics to entertainment and breaking news stories, sports to pop culture and technology. Leveraging its unique AdHoc platform, blinkx will place contextually relevant advertising against videos and share resulting revenue with Zazoom.
Zazoom, founded by highly respected broadcast journalists whose core team has been awarded 40 Emmys among many other industry honors, develops and produces video for multiple digital platforms including the Internet, tablets and smartphones, taxis and television. The company’s first branded network, Buzz60, sets the style for short-form video content with 60-second reports that are smart, edgy, demand-informed and entertaining across a broad range of subjects. Buzz60 channels include Buzz Politics hosted by Cronkite award winner Jay DeDapper and Buzz Sports, featuring Len Berman’s Sports Time Out hosted by the legendary sports anchor.
“Zazoom, and specifically its channel Buzz60, are creating digital video for the way we live now – on the go,” said Suranga Chandratillake, founder and CEO, blinkx. “We are committed to adding video content that meets the needs of our users and are therefore are delighted to offer this informative and growing library of video content.”
“Our business continues to expand and therefore we are focused on adding exciting new distribution paths to further reach viewers with reports that inform, entertain and most importantly, engage,” said Tim Minton, CEO, Zazoom. “Through our partnership with blinkx we’re now able to reach an ever-larger audience of users across the globe.”
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find rich media on the Web. The company has more than 720 partners and indexed over 35 million hours of video and audio content to date.
blinkx plc (LSE AIM: BLNX) is the world’s largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge – the growing amount of TV and user-generated content on the Web means keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to—and even see—video on the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.
Zazoom produces and distributes unique, stylized content that is timely, edgy, viral and advertiser friendly. Buzz60, launched in April 2011, is Zazoom’s first branded network. The company’s co-founders include former NBC-NY news correspondents, Tim Minton and Jay DeDapper, and news executive Philip O’Brien, who was a co-founder of Time Warner Cable’s NY1 News and helped build Fox’s “Good Day New York.” Well-known sportscaster Len Berman hosts the popular Buzz60 series “Sports Time Out.” Zazoom has more than thirty additional content verticals in active development covering topics with broad appeal.
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